Pantene: Thread
Official sponsor of Milan Fashion Week.
Advertising Agency: GREY Milano, Milan, Italy
Executive Creative Director: Francesco Emiliani
Art Director: Daniele Freuli
Copywriter: Livia Cappelletti
Photographer: Zona 13
Published: January 2008


15 Comments
neeeeeeeee... whats cocking duck!
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Everartz
| Everartz |
Surely they could've come up with a better idea than this? It was such a great opportunity.
Yeah, this is a wasted moment. But it's typical, it seems, of a lot of fashion advertising these days.
Forced and awkward, but I commend the attempt.
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brandon
www.brandonknowlden.com
Nice looking ad
www.hkstudiosinc.com
really bad
http://jazarah.net/
Very bad..
<<.... Method in Madness ....>>
didnt get it, smebdy pls.
- kk
http://kk-portfolio.blogspot.com
nice art direction, bad concept!
copywriter out!
Pantene gives you bad hair?
Boy! You are crazy!!!
look the sentence up!!!
it seems so!!!
bad..very bad;
I think it's simple and clever...
Silky soft hair- check!
Fashion week sponsorship-check!
Fusing these messeges in to one ad-check...
I like it.
_____
Because great designs need no further explanation.
nice one.
Nice concept,but execution cloud hv been better,i mean showing hairs so silky & shiny to be used in fabrics,anyways good-job...
Once again a milestone in Italian advertising!