Pantene: Sunflower

Pantene: Sunflower
Average: 4 (40 votes)

Pantene. Shine

Advertising Agency: Grey Group, Vietnam
Creative Director: Aditya Upadhyaya
Art Director: Rajib Gupta
Copywriter: Rajib Gupta, Aditya Upadhyaya
Illustrator: Arnuphap Wimonchayanurak (Day), Anh Tuan Tran Nguyen
Photographer: Dusit Phongkraphan ( Otto )
Additional credits: Chamlong Intarach (Banana) / Professional Image
Published: April 2010

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23 comments

camozzi's picture
20 pencils
camozziSunday, May 30, 2010 - 20:59

y esto es....

rehpani's picture
312 pencils
rehpaniSunday, May 30, 2010 - 21:45

CAMOZZI

LAS FLORES SIEMPRE BUSCAN LA LUZ, ENTONCES YO ENTIENDO QUE LA PERSONA SE ACABO DE LEVANTAR DE LA CAMA Y DEJÓ EL BRILLO SOBRE LA ALMOHADA OSEA LA LUZ QUE LA FLOR BUSCA!!!!

art.vs.commerce's picture
568 pencils
art.vs.commerceSunday, May 30, 2010 - 22:30

shouldn't the model still be there. Where is the light source coming from?

Guest's picture
GuestSunday, May 30, 2010 - 23:07

I believe the Model was there and thats why the flower is following the light of the shiney hair. She must have left and the flower is still there...

dreadboy's picture
413 pencils
dreadboyMonday, May 31, 2010 - 00:26

pantene, with a new pillow-polish formula maybe? :))

Portfolio * Myspace * Facebook
i can't even spell my name without 'ad'

meraj's picture
216 pencils
merajMonday, May 31, 2010 - 01:37

hey i liked da visual of it very much.... they did able to enhance da magnitude of the SHINE in such way which will have an impact on consumers mind like--- Pantene knows how can u make your's shining

kalpesh78's picture
2525 pencils
kalpesh78Monday, May 31, 2010 - 01:47

don't get the idea... but my guess is that the woman must've slept in bed with wet hair washed in pantene (which she forgot to wash off) and the shine got stuck to the pillow / place where she sleeps...

phew.
Bad ad.

ideas....30 minutes nahi toh free.

TommyO's picture
1878 pencils
TommyOMonday, May 31, 2010 - 02:13

Unless Pantene started selling bed sheets or lamps... I don't get it.

That's me!
http://blog.tapuz.co.il/wranger

sandipkayal's picture
272 pencils
sandipkayalMonday, May 31, 2010 - 02:29

art is so good

a CREATIVE drop

Guest's picture
GuestMonday, May 31, 2010 - 03:55

haha, yeah i think the model should still be there

Guest's picture
GuestMonday, May 31, 2010 - 04:09

so so forced...
great art

sreelax's picture
11 pencils
sreelaxMonday, May 31, 2010 - 04:51

Its done by Koshi electrical 2000

Guest's picture
GuestMonday, May 31, 2010 - 05:56

it makes your dandruff so shining, doesn't it?

Marlus Lau's picture
1799 pencils
Marlus LauMonday, May 31, 2010 - 10:02

A little too much, is it not?

AssassinX's picture
1333 pencils
AssassinXMonday, May 31, 2010 - 10:05

A bit boring.

Is this a scam work?

Guest's picture
GuestMonday, May 31, 2010 - 11:05

Funciona mejor para una marca de detergente o algo así.

Guest's picture
GuestMonday, May 31, 2010 - 17:11

Waaaaaaay too much to get to the point!

dollypoppin's picture
1419 pencils
dollypoppinMonday, May 31, 2010 - 23:20

I got it.. But shouldn't the model still be there? I mean.. the light/shine must have come from her hair, now that she's not on the scene, how could there still be that light? @_@

---------
"Nihil sub sole novum"

theanc's picture
2764 pencils
theancTuesday, June 1, 2010 - 10:19

Weird visual for a plain idea.

http://www.augustocorreia.com.br

Guest's picture
GuestWednesday, June 2, 2010 - 05:06

I live in Vietnam and have NEVER, EVER seen this ad. Please, let's stop the madness.

kevgroat's picture
175 pencils
kevgroatThursday, June 3, 2010 - 20:12

3 stars because they used a beautiful sunflower

Guest's picture
GuestWednesday, June 9, 2010 - 00:09

I get it this way, even a model left, just a single hair she drop still shine..

Miss Copywriter 22's picture
177 pencils
Miss Copywriter 22Wednesday, July 7, 2010 - 01:01

ha ha they have taken "Shine" too seriously.....what a waste of a concept that could have sold......