Pantene: Sunflower

Pantene. Shine

Advertising Agency: Grey Group, Vietnam
Creative Director: Aditya Upadhyaya
Art Director: Rajib Gupta
Copywriter: Rajib Gupta, Aditya Upadhyaya
Illustrator: Arnuphap Wimonchayanurak (Day), Anh Tuan Tran Nguyen
Photographer: Dusit Phongkraphan ( Otto )
Additional credits: Chamlong Intarach (Banana) / Professional Image
Published: April 2010

Related videos by Shutterstock

23 comments

camozzi's picture
camozzi
20 pencils

y esto es....

rehpani's picture
rehpani
312 pencils

CAMOZZI

LAS FLORES SIEMPRE BUSCAN LA LUZ, ENTONCES YO ENTIENDO QUE LA PERSONA SE ACABO DE LEVANTAR DE LA CAMA Y DEJÓ EL BRILLO SOBRE LA ALMOHADA OSEA LA LUZ QUE LA FLOR BUSCA!!!!

art.vs.commerce's picture
art.vs.commerce
566 pencils

shouldn't the model still be there. Where is the light source coming from?

Guest's picture
Guest

I believe the Model was there and thats why the flower is following the light of the shiney hair. She must have left and the flower is still there...

dreadboy's picture
dreadboy
413 pencils

pantene, with a new pillow-polish formula maybe? :))

Portfolio * Myspace * Facebook
i can't even spell my name without 'ad'

meraj's picture
meraj
216 pencils

hey i liked da visual of it very much.... they did able to enhance da magnitude of the SHINE in such way which will have an impact on consumers mind like--- Pantene knows how can u make your's shining

kalpesh78's picture
kalpesh78
2580 pencils

don't get the idea... but my guess is that the woman must've slept in bed with wet hair washed in pantene (which she forgot to wash off) and the shine got stuck to the pillow / place where she sleeps...

phew.
Bad ad.

ideas....30 minutes nahi toh free.

TommyO's picture
TommyO
1866 pencils

Unless Pantene started selling bed sheets or lamps... I don't get it.

sandipkayal's picture
sandipkayal
270 pencils

art is so good

a CREATIVE drop

Guest's picture
Guest

haha, yeah i think the model should still be there

Guest's picture
Guest

so so forced...
great art

sreelax's picture
sreelax
11 pencils

Its done by Koshi electrical 2000

Sreelax

Guest's picture
Guest

it makes your dandruff so shining, doesn't it?

Marlus Lau's picture
Marlus Lau
1806 pencils

A little too much, is it not?

AssassinX's picture
AssassinX
1329 pencils

A bit boring.

Is this a scam work?

Guest's picture
Guest

Funciona mejor para una marca de detergente o algo así.

Guest's picture
Guest

Waaaaaaay too much to get to the point!

dollypoppin's picture
dollypoppin
1423 pencils

I got it.. But shouldn't the model still be there? I mean.. the light/shine must have come from her hair, now that she's not on the scene, how could there still be that light? @_@

---------
"Nihil sub sole novum"

theanc's picture
theanc
2778 pencils

Weird visual for a plain idea.

Guest's picture
Guest

I live in Vietnam and have NEVER, EVER seen this ad. Please, let's stop the madness.

kevgroat's picture
kevgroat
175 pencils

3 stars because they used a beautiful sunflower

Guest's picture
Guest

I get it this way, even a model left, just a single hair she drop still shine..

Miss Copywriter 22's picture
Miss Copywriter 22
175 pencils

ha ha they have taken "Shine" too seriously.....what a waste of a concept that could have sold......

Post new comment

We highly appreciate your comments. When commenting please acknowledge the following guidelines: Be respectful and helpful. Do not spam or link drop.
Log in or register to post comments