Pantene: Kitchen

Pantene Hair fall control

Advertising Agency: Grey group, Mexico
Executive Creative Directors: Emilio Solis, Edgar Verne, Joanna Lopez
Creative Directors: Hugo Muñoz, Román Barrera
Head of Art: Hugo Muñoz
Art Directors: Christian Valderrama, Juan Pablo Torres
Copywriters: Sergio Fernández Villaescusa
Photographer: Diego Arrigoni

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20 comments

alexander_bickov's picture
alexander_bickov
3279 pencils

Not sure about this idea :)

Guest's picture
Guest

but why's she looking at the camera. Look at the eggs, dear!

Vampiros's picture
Vampiros
169 pencils

W.T.F. The food sucks!!!

Guest's picture
Guest

Unbelievable idea... But in all this campaign the Pantene woman not doing her job. I think Diego Arrigoni is not used this picture in original artwork.

Dzsoi's picture
Dzsoi
5269 pencils

Actually I like it. Simple yet clever.

Guest's picture
Guest

That is a Serv-safe violation. If you work in a kitchen, you can't have your hair down. A lack of forethought on the part of the designers. Notice everyone else has there hair up. Pick a more appropriate setting.

ivan's picture
ivan

I take it you're joking. :)

Ivan Raszl, admin of AotW

Marlus Lau's picture
Marlus Lau
1806 pencils

I take it you're joking. :) [2]

Don Rapper's picture
Don Rapper
223 pencils

I take it you're joking. :) [3]

Reality Check's picture
Reality Check
1793 pencils

@ Guest: I take it you are joking. [4]

everartz's picture
everartz
7611 pencils

@ Guest: I take it you're joking. :) [5]

| Everartz |

L. Wiesen's picture
L. Wiesen
258 pencils

yes... better if she's not looking at cam.

Emanresu's picture
Emanresu
2150 pencils

As if her hair does not say it enough, I picture someone looking at the ad and saying "Eew, that's nasty. How is she preparing food without tying her hair back?" She is looking at the viewer and saying "I use Pantene hair fall control shampoo. ~.^"

Beautiful couple of ads.

Guest's picture
Guest

Used by only 1 in 5 women :(

Don Rapper's picture
Don Rapper
223 pencils

that girl can leave her hair in my soup anytime she wants. hehehehe

Dulkimso_Photo's picture
Dulkimso_Photo
29 pencils

amazing.. very nice.. like this. great concept

Ochuko's picture
Ochuko
34 pencils

@Guest: i take it you're joking (nth)

ludantmor's picture
ludantmor
10 pencils

Very clean!

Guest's picture
Guest

amazing pose

Guest's picture
Guest

Love this ads. Great for the brand, great for the awards.

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