Pantene: Kitchen

Pantene Hair fall control

Advertising Agency: Grey group, Mexico
Executive Creative Directors: Emilio Solis, Edgar Verne, Joanna Lopez
Creative Directors: Hugo Muñoz, Román Barrera
Head of Art: Hugo Muñoz
Art Directors: Christian Valderrama, Juan Pablo Torres
Copywriters: Sergio Fernández Villaescusa
Photographer: Diego Arrigoni


alexander_bickov's picture
3281 pencils

Not sure about this idea :)

Guest's picture

but why's she looking at the camera. Look at the eggs, dear!

Vampiros's picture
169 pencils

W.T.F. The food sucks!!!

Guest's picture

Unbelievable idea... But in all this campaign the Pantene woman not doing her job. I think Diego Arrigoni is not used this picture in original artwork.

Dzsoi's picture
7194 pencils

Actually I like it. Simple yet clever.

Guest's picture

That is a Serv-safe violation. If you work in a kitchen, you can't have your hair down. A lack of forethought on the part of the designers. Notice everyone else has there hair up. Pick a more appropriate setting.

ivan's picture

I take it you're joking. :)

Marlus Lau's picture
Marlus Lau
1808 pencils

I take it you're joking. :) [2]

Don Rapper's picture
Don Rapper
223 pencils

I take it you're joking. :) [3]

Reality Check's picture
Reality Check
2129 pencils

@ Guest: I take it you are joking. [4]

everartz's picture
7609 pencils

@ Guest: I take it you're joking. :) [5]

| Everartz |

L. Wiesen's picture
L. Wiesen
345 pencils

yes... better if she's not looking at cam.

Emanresu's picture
2150 pencils

As if her hair does not say it enough, I picture someone looking at the ad and saying "Eew, that's nasty. How is she preparing food without tying her hair back?" She is looking at the viewer and saying "I use Pantene hair fall control shampoo. ~.^"

Beautiful couple of ads.

Guest's picture

Used by only 1 in 5 women :(

Don Rapper's picture
Don Rapper
223 pencils

that girl can leave her hair in my soup anytime she wants. hehehehe

Dulkimso_Photo's picture
29 pencils

amazing.. very nice.. like this. great concept

Ochuko's picture
34 pencils

@Guest: i take it you're joking (nth)

ludantmor's picture
10 pencils

Very clean!

Guest's picture

amazing pose

Guest's picture

Love this ads. Great for the brand, great for the awards.

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