Pantene: Guy, 2

Behind a great man there is always a woman who uses a great shampoo.

Advertising Agency: MatosGrey, São Paulo, Brazil
Creative Directors: Silvio Matos
Art Director: Guy Costa
Photographer: Paulo Macini
Copywriter: Silvio Matos
Photographer: Marlos Bakker
Published: April 2008


Davosk's picture
4815 pencils

Not getting any better.

CR_AD's picture
413 pencils
karankal's picture
52 pencils

The hair is terrible!

And the line... Behind a great man there's always a woman who uses great shampoo... So? What? To make the great man look like a failed transvestites-in-training?

*No offense to gays. I mean, gay men have taste. And they definitely would also use great shampoo.

SeanMartin's picture

No offense taken, because transvestites, for the most part, are straight men who dress as women.

And I dont know any gay man who would dress as abysmally as this model.

feel's picture
168 pencils

people here are blind?
the guy dont have long hair.
that long hair belong to a woman... and she is REALLY behind the guy.

SeanMartin's picture

Uhm... no. It's very clever Photoshop work. Look closer.

sneakyhands's picture
1857 pencils

i'm with her. i wouldn't show my face either.

NomadDCLXVI's picture
443 pencils

If this ad would go with your explanation then may be it would work :)


Rafael Lago's picture
Rafael Lago
34 pencils

I got it. There should be a woman behind the guy. But there isn't! Looks like the guy is dressing her scalp. Ugly.

Wordnerd's picture
6660 pencils

jesus... what a retarded copy

Favete's picture
365 pencils

Ok, i see it now, there's a woman behind the guy... but still the copy is still BbbBbBBBbAd to the bones.

MINAKA MORI's picture
90 pencils

HAHAHA this ad reminds me of a nip/tuck chapter.

What a weird concept...

Don't try to stand out of the crowd; avoid crowds altoghether.

blockzero's picture
15 pencils

I can't tell if they tried to put a woman behind him (god forbid) or if it's just bad photoshop.

Renan Correa's picture
Renan Correa
186 pencils

behind a man... sounds strange for me :D


Whitefang's picture
509 pencils

this is arse

pankajadsoftheworld's picture
433 pencils

Its a very good ad, a different approach, I liked this ad.

I dont understand why people cant get such a nice & effective ad, and what's wrong with copy.

Great ad gyus...
keep it up.

slip's picture
919 pencils

Shweet ad.



marcozzo's picture

I think the ads are good, a bit strange, but good. The guy in this ad is hot :)

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