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Pantene: Guy, 2

Pantene: Guy, 2
Your rating: None Average: 1.5 (8 votes)

Behind a great man there is always a woman who uses a great shampoo.

Advertising Agency: MatosGrey, São Paulo, Brazil
Creative Directors: Silvio Matos, Leandro Castilho
Art Director: Guy Costa
Photographer: Paulo Macini
Copywriter: Silvio Matos
Photographer: Marlos Bakker
Published: April 2008

Comments

Davosk's picture 4651 pencils

Not getting any better.

CR_AD's picture 413 pencils
karankal's picture 52 pencils

The hair is terrible!

And the line... Behind a great man there's always a woman who uses great shampoo... So? What? To make the great man look like a failed transvestites-in-training?

*No offense to gays. I mean, gay men have taste. And they definitely would also use great shampoo.

SeanMartin's picture

No offense taken, because transvestites, for the most part, are straight men who dress as women.

And I dont know any gay man who would dress as abysmally as this model.

feel's picture 168 pencils

people here are blind?
the guy dont have long hair.
that long hair belong to a woman... and she is REALLY behind the guy.

SeanMartin's picture

Uhm... no. It's very clever Photoshop work. Look closer.

sneakyhands's picture 1849 pencils

i'm with her. i wouldn't show my face either.

NomadDCLXVI's picture 375 pencils

If this ad would go with your explanation then may be it would work :)

dclxvi

Rafael Lago's picture 38 pencils

I got it. There should be a woman behind the guy. But there isn't! Looks like the guy is dressing her scalp. Ugly.

Wordnerd's picture 5531 pencils

jesus... what a retarded copy

Favete's picture 365 pencils

Ok, i see it now, there's a woman behind the guy... but still the copy is still BbbBbBBBbAd to the bones.

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Change it, change it now coz they will tomorrow.

Askr.guajillo.Dynamite's picture 90 pencils

HAHAHA this ad reminds me of a nip/tuck chapter.

What a weird concept...

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Don't try to stand out of the crowd; avoid crowds altoghether.

blockzero's picture 15 pencils

I can't tell if they tried to put a woman behind him (god forbid) or if it's just bad photoshop.

Renan Correa's picture 125 pencils

behind a man... sounds strange for me :D

www.correa.carbonmade.com

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www.renancorrea.carbonmade.com

Whitefang's picture 486 pencils

this is arse

pankajadsoftheworld's picture 407 pencils

Its a very good ad, a different approach, I liked this ad.

I dont understand why people cant get such a nice & effective ad, and what's wrong with copy.

Great ad gyus...
keep it up.

slip's picture 925 pencils

Shweet ad.

*****

SJB

marcozzo's picture

I think the ads are good, a bit strange, but good. The guy in this ad is hot :)

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