Pantene: Guy, 2

Pantene: Guy, 2

Behind a great man there is always a woman who uses a great shampoo.

Advertising Agency: MatosGrey, São Paulo, Brazil
Creative Directors: Silvio Matos, Leandro Castilho
Art Director: Guy Costa
Photographer: Paulo Macini
Copywriter: Silvio Matos
Photographer: Marlos Bakker
Published: April 2008

Your rating: None Average: 1.5 (8 votes)

Comments

Davosk's picture

Not getting any better.

The hair is terrible!

And the line... Behind a great man there's always a woman who uses great shampoo... So? What? To make the great man look like a failed transvestites-in-training?

*No offense to gays. I mean, gay men have taste. And they definitely would also use great shampoo.

No offense taken, because transvestites, for the most part, are straight men who dress as women.

And I dont know any gay man who would dress as abysmally as this model.

people here are blind?
the guy dont have long hair.
that long hair belong to a woman... and she is REALLY behind the guy.

Uhm... no. It's very clever Photoshop work. Look closer.

i'm with her. i wouldn't show my face either.

NomadDCLXVI's picture

If this ad would go with your explanation then may be it would work :)

dclxvi

I got it. There should be a woman behind the guy. But there isn't! Looks like the guy is dressing her scalp. Ugly.

jesus... what a retarded copy

Favete's picture

Ok, i see it now, there's a woman behind the guy... but still the copy is still BbbBbBBBbAd to the bones.
--------------------------------------
Change it, change it now coz they will tomorrow.

HAHAHA this ad reminds me of a nip/tuck chapter.

What a weird concept...

I can't tell if they tried to put a woman behind him (god forbid) or if it's just bad photoshop.

behind a man... sounds strange for me :D

www.correa.carbonmade.com

this is arse

Its a very good ad, a different approach, I liked this ad.

I dont understand why people cant get such a nice & effective ad, and what's wrong with copy.

Great ad gyus...
keep it up.

Shweet ad.

*****

I think the ads are good, a bit strange, but good. The guy in this ad is hot :)

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