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Guy, 1

Agency: 
Published/Aired: 
April 2008
Description: 

Behind a great man there is always a woman who uses a great shampoo.

Advertising Agency: MatosGrey, São Paulo, Brazil
Creative Directors: Silvio Matos
Art Director: Guy Costa
Photographer: Paulo Macini
Copywriter: Silvio Matos
Photographer: Marlos Bakker

Comments (12)

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Highest Rated

SeanMartin's picture
SeanMartin

>> "in a way physics cannot explain"

But a good gym work out plan can.

CR_AD's picture
CR_AD
Activity Score 413
Cris's picture
Cris
Activity Score 47

...and on a beautiful woman there is always a millionaire...

SeanMartin's picture
SeanMartin

Sorry, but this is a little too weird for me.

mark3r's picture
mark3r
Activity Score 1949

This guy doesn't look the type that likes women... bad art direction, bad cast, bad concept.

Favete's picture
Favete
Activity Score 365

You said it before me... damn!

Zeus's picture
Zeus
Activity Score 906

WTF???

picopalqlea's picture
picopalqlea
Activity Score 999

he looks like a drag-queen regreting himself...

MINAKA MORI's picture
MINAKA MORI
Activity Score 90

HAHAHA this ad reminds me of a nip/tuck chapter.

What a weird concept...

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Don't try to stand out of the crowd; avoid crowds altoghether.

Hibon's picture
Hibon
Activity Score 3736

the women was a airbag ad and this is a airboring ad. (i'm used to better work from Brazil agencies)

Simple ideas are the best !

blockzero's picture
blockzero
Activity Score 15

As a male with long hair (very tiny market) I actually find these to be a little funny. I'll use whatever shampoo I can find but if my girlfriend has a nice product that wont have me in tangles all day I'll use it. Seeing men with "beautiful" hair is a little odd, and it ties in well with having a woman with great shampoo behind her man.

The killer here is the outfit he is wearing. Why is he dressed like a metro with womanly hair? and that thing around his neck... Ugh. Perhaps they should have found male model that didn't look like he was trying so hard.

carolg88's picture
carolg88
Activity Score 24

bad bad bad retouching of images. the scarf and the chst are bulky in a way physics cannot explain. the neck certainly doesn't belong to him and this chin is yelling don't crop me.

SeanMartin's picture
SeanMartin

>> "in a way physics cannot explain"

But a good gym work out plan can.

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