Pantene: Guy, 1

Behind a great man there is always a woman who uses a great shampoo.

Advertising Agency: MatosGrey, São Paulo, Brazil
Creative Directors: Silvio Matos
Art Director: Guy Costa
Photographer: Paulo Macini
Copywriter: Silvio Matos
Photographer: Marlos Bakker
Published: April 2008

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12 comments

CR_AD's picture
CR_AD
413 pencils
Cris's picture
Cris
47 pencils

...and on a beautiful woman there is always a millionaire...

SeanMartin's picture
SeanMartin

Sorry, but this is a little too weird for me.

mark3r's picture
mark3r
1937 pencils

This guy doesn't look the type that likes women... bad art direction, bad cast, bad concept.

:::MARK3R:::

Favete's picture
Favete
365 pencils

You said it before me... damn!

Zeus's picture
Zeus
912 pencils

WTF???

picopalqlea's picture
picopalqlea
999 pencils

he looks like a drag-queen regreting himself...

MINAKA MORI's picture
MINAKA MORI
90 pencils

HAHAHA this ad reminds me of a nip/tuck chapter.

What a weird concept...

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Don't try to stand out of the crowd; avoid crowds altoghether.

Hibon's picture
Hibon
3731 pencils

the women was a airbag ad and this is a airboring ad. (i'm used to better work from Brazil agencies)

Simple ideas are the best !

blockzero's picture
blockzero
15 pencils

As a male with long hair (very tiny market) I actually find these to be a little funny. I'll use whatever shampoo I can find but if my girlfriend has a nice product that wont have me in tangles all day I'll use it. Seeing men with "beautiful" hair is a little odd, and it ties in well with having a woman with great shampoo behind her man.

The killer here is the outfit he is wearing. Why is he dressed like a metro with womanly hair? and that thing around his neck... Ugh. Perhaps they should have found male model that didn't look like he was trying so hard.

carolg88's picture
carolg88
24 pencils

bad bad bad retouching of images. the scarf and the chst are bulky in a way physics cannot explain. the neck certainly doesn't belong to him and this chin is yelling don't crop me.

SeanMartin's picture
SeanMartin

>> "in a way physics cannot explain"

But a good gym work out plan can.

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