Pantene: Brunette
Advertising Agency: MatosGrey, São Paulo, Brazil
Creative Directors: Silvio Matos, Leandro Castilho
Art Director: Guy Costa
Copywriter: Silvio Matos
Photographer: Marlos Bakker
Published: April 2008
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Comments
so?
Man's day on AOTW?
I don't get it.
The only way this will make any sense is by assuming that what they want to say is - With this product your hair is so beautiful and attractive, that people will look at them and not your boobs, even if your jugs are in their faces.
But then again, when you assume, you make an ass out of u and me ^_^
life's got just one figure of speech.....irony!
If you look beyond the 2 big dots, there's a small red dot on the left of her face, in her hair. But it's too small to read the text...
The text says: "Pantene with pro vitamins"
I really don't get it. I wonder if they are trying to suggest that using Pantene shampoo vitamins makes women so strong that boobs get bigger?
:S
Dude, not THAT text, the one next her right ear.
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Change it, change it now coz they will tomorrow.
please... someone at MatosGrey, Brazil... tell us, what's in the dot. so we can understand the ad.
or is it just vitamins=big boobs. please tell me that's not it!
- www.lifetheuniverseandadvertising.com -
"life, the universe and advertising .com" "lutz das fischstäbchen de"
"follow me."
real hair in a fake world.
Check these out & you can buy them too: http://www.dreamstime.com/water-images-rcollection10766-resi239750
Aha! That makes sense. 'Done' guys?
i need to see the shampoo in action. i'm in the market for lots of lather. giggity
well, i wish that was the point. but the text, as i've posted down there, doesn't corroborate this theory...
Big, bold, beautiful boobs will never go out of style! Hurray!
agreed...this ad gets five stars
*****
as long as they don't look 5 times the size of the neck of the owner...
they could be 10 times the size...shit....
Wonderbra?
****************
better quicktime...
That red dot with unreadable text had better be saying something clever enough to redeem the blunder bra.
FAKE!
i think it's an ad about the power of silicone: whether you put it in Pantene shampoo or in boobs, it will make you look better :)
I'm sorry, I just can't look at her hair... but can you blame me?
It's not real hair fake world. I zoomed in and translated it: “Garanteed that your hair will be the second thing he notices”. I guess the first thing would be that his wife just spent the kid's college fund to look like Jessica Rabbit.
It's not real hair fake world. I zoomed in and translated it: “Guaranteed that your hair will be the second thing he notices”. I guess the first thing would be that his wife just spent the kid's college fund to look like Jessica Rabbit.
Note to self: Double posting is the fastest to looking like an idiot.
So is not constructing your sentences correctly, dolt.
So are these two women the ones standing behind the men in the other Pantene ads? Might explain why the guys are smiling.
Is this a airbag ad ? Don't get it, even with the vitamine illusion.. (free work)
Simple ideas are the best !
OK I GET IT! The two others ads with men? Should be like a transparent page on this ads. So : before each man is a woman with great hair - you turn the page and TIN TIN!
Anyways, congratulations girls!
www.correa.carbonmade.com
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www.renancorrea.carbonmade.com
it says something like "garanta que el cabello sea la segunda cosa que el va a reparar en usted", which means "make sure your hair is the second thing he'll notice about you"
nice tits
the text in the circle says something like: MAKING YOUR HAIR THE SECOND THING THEY WILL NOTICE ABOUT YOU
just another excuse to use boobs in an ad. nothing clever about it. same o' same o'. give us a brek
PANTENE: Stringy mousy hair, but huge knockers!
ok, is good idea
I don't see why this is necessary to sell shampoo. My self worth is not caught up in my bra size, thank god.
This is so unbelievably offensive and disrespectful to women I can hardly type.
After reading your comments, I have to say that most of you are men. What bra are you talking about? First of all, this woman is not wearing a bra. Second, have you ever heard of photoshop? And finally, I think I have just seen the best reason to NOT use Pantene anymore.
I love it. It's playing a joke off of the Pro-V line. Pro-V Shampoos- Pro-V blouses. They are encouraging woman to ware V neck lines.
This is an idea from an intern level.
This is not targeting women as direct consumers. This ad is made for men to bring the shampoo home and at the same time hammer the brand into their heads. After that, it is easy to sell them a men's line.
nice boobs... ahhhhh and hair also :)))))
dclxvi
She has hair? I didn't even notice...
you're supposed to be selling shampoo. not boobs.
After reading the comments and searching for the text. I finally found it. I was totally distracted
I must give credit for that.
Willem
Great Boobs - Small Idea
Nice image. Bad execution/
www.vamosfalarmal.com.br
whats the big idea of this ad, i don't get it ..
shampoo ads or breast enlargement ads??? hahahaa
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