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Pantene: Brunette

Pantene: Brunette
Your rating: None Average: 2.7 (26 votes)

Advertising Agency: MatosGrey, São Paulo, Brazil
Creative Directors: Silvio Matos, Leandro Castilho
Art Director: Guy Costa
Copywriter: Silvio Matos
Photographer: Marlos Bakker
Published: April 2008

Comments

john doe's picture 1482 pencils

so?

Dzsoi's picture 3553 pencils

Man's day on AOTW?

Zane's picture 75 pencils

I don't get it.

abhishake.das's picture 254 pencils

The only way this will make any sense is by assuming that what they want to say is - With this product your hair is so beautiful and attractive, that people will look at them and not your boobs, even if your jugs are in their faces.

But then again, when you assume, you make an ass out of u and me ^_^

life's got just one figure of speech.....irony!

eclipse011's picture 21 pencils

If you look beyond the 2 big dots, there's a small red dot on the left of her face, in her hair. But it's too small to read the text...

danaspooky's picture 8 pencils

The text says: "Pantene with pro vitamins"

I really don't get it. I wonder if they are trying to suggest that using Pantene shampoo vitamins makes women so strong that boobs get bigger?
:S

Favete's picture 310 pencils

Dude, not THAT text, the one next her right ear.

--------------------------------------
Change it, change it now coz they will tomorrow.

jochen's picture 380 pencils

please... someone at MatosGrey, Brazil... tell us, what's in the dot. so we can understand the ad.

or is it just vitamins=big boobs. please tell me that's not it!

- www.lifetheuniverseandadvertising.com -

jorj's picture 222 pencils

real hair in a fake world.

Dzsoi's picture 3553 pencils

Aha! That makes sense. 'Done' guys?

sneakyhands's picture 1829 pencils

i need to see the shampoo in action. i'm in the market for lots of lather. giggity

carolg88's picture 27 pencils

well, i wish that was the point. but the text, as i've posted down there, doesn't corroborate this theory...

pacciotti's picture 19 pencils

Big, bold, beautiful boobs will never go out of style! Hurray!

Crisp One's picture 2033 pencils

agreed...this ad gets five stars

*****

carolg88's picture 27 pencils

as long as they don't look 5 times the size of the neck of the owner...

Crisp One's picture 2033 pencils

they could be 10 times the size...shit....

JORDI's picture 96 pencils

Wonderbra?

****************
better quicktime...

karankal's picture 52 pencils

That red dot with unreadable text had better be saying something clever enough to redeem the blunder bra.

zarski's picture 269 pencils

FAKE!

marlaa's picture 50 pencils

i think it's an ad about the power of silicone: whether you put it in Pantene shampoo or in boobs, it will make you look better :)

brain123's picture 840 pencils

I'm sorry, I just can't look at her hair... but can you blame me?

burocreativo's picture 8 pencils

It's not real hair fake world. I zoomed in and translated it: “Garanteed that your hair will be the second thing he notices”. I guess the first thing would be that his wife just spent the kid's college fund to look like Jessica Rabbit.

burocreativo's picture 8 pencils

It's not real hair fake world. I zoomed in and translated it: “Guaranteed that your hair will be the second thing he notices”. I guess the first thing would be that his wife just spent the kid's college fund to look like Jessica Rabbit.

burocreativo's picture 8 pencils

Note to self: Double posting is the fastest to looking like an idiot.

geek's picture 41 pencils

So is not constructing your sentences correctly, dolt.

SeanMartin's picture

So are these two women the ones standing behind the men in the other Pantene ads? Might explain why the guys are smiling.

Hibon's picture 515 pencils

Is this a airbag ad ? Don't get it, even with the vitamine illusion.. (free work)

Simple ideas are the best !

Ereux's picture 66 pencils

OK I GET IT! The two others ads with men? Should be like a transparent page on this ads. So : before each man is a woman with great hair - you turn the page and TIN TIN!

Renan Correa's picture 125 pencils

Anyways, congratulations girls!

www.correa.carbonmade.com

-------------------------
www.renancorrea.carbonmade.com

carolg88's picture 27 pencils

it says something like "garanta que el cabello sea la segunda cosa que el va a reparar en usted", which means "make sure your hair is the second thing he'll notice about you"

konekt's picture 60 pencils

nice tits

HowardRoark's picture 109 pencils

the text in the circle says something like: MAKING YOUR HAIR THE SECOND THING THEY WILL NOTICE ABOUT YOU

shibhy's picture

just another excuse to use boobs in an ad. nothing clever about it. same o' same o'. give us a brek

Guest commenter's picture

PANTENE: Stringy mousy hair, but huge knockers!

wilramico's picture 4 pencils

ok, is good idea

yomo's picture

I don't see why this is necessary to sell shampoo. My self worth is not caught up in my bra size, thank god.

tangerine's picture

This is so unbelievably offensive and disrespectful to women I can hardly type.

Stacy's picture

After reading your comments, I have to say that most of you are men. What bra are you talking about? First of all, this woman is not wearing a bra. Second, have you ever heard of photoshop? And finally, I think I have just seen the best reason to NOT use Pantene anymore.

Guest commenter's picture

I love it. It's playing a joke off of the Pro-V line. Pro-V Shampoos- Pro-V blouses. They are encouraging woman to ware V neck lines.

Cleo's picture

This is an idea from an intern level.

Guest commenter's picture

This is not targeting women as direct consumers. This ad is made for men to bring the shampoo home and at the same time hammer the brand into their heads. After that, it is easy to sell them a men's line.

NomadDCLXVI's picture 290 pencils

nice boobs... ahhhhh and hair also :)))))

dclxvi

Guest commenter's picture

She has hair? I didn't even notice...

miks04's picture

you're supposed to be selling shampoo. not boobs.

willemdewijs's picture 11 pencils
6

After reading the comments and searching for the text. I finally found it. I was totally distracted
I must give credit for that.

Willem

Guest's picture

Great Boobs - Small Idea

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