Pantene: Brunette

Advertising Agency: MatosGrey, São Paulo, Brazil
Creative Directors: Silvio Matos
Art Director: Guy Costa
Copywriter: Silvio Matos
Photographer: Marlos Bakker
Published: April 2008

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43 comments

john doe's picture
john doe
1571 pencils

so?

Zane's picture
Zane
110 pencils

I don't get it.

eclipse011's picture
eclipse011
42 pencils

If you look beyond the 2 big dots, there's a small red dot on the left of her face, in her hair. But it's too small to read the text...

danaspooky's picture
danaspooky
6 pencils

The text says: "Pantene with pro vitamins"

I really don't get it. I wonder if they are trying to suggest that using Pantene shampoo vitamins makes women so strong that boobs get bigger?
:S

Favete's picture
Favete
365 pencils

Dude, not THAT text, the one next her right ear.

pacciotti's picture
pacciotti
19 pencils

Big, bold, beautiful boobs will never go out of style! Hurray!

Crisp One's picture
Crisp One
2007 pencils

agreed...this ad gets five stars

*****

carolg88's picture
carolg88
24 pencils

as long as they don't look 5 times the size of the neck of the owner...

Crisp One's picture
Crisp One
2007 pencils

they could be 10 times the size...shit....

JORDI's picture
JORDI
96 pencils

Wonderbra?

karankal's picture
karankal
52 pencils

That red dot with unreadable text had better be saying something clever enough to redeem the blunder bra.

pierrelastname's picture
pierrelastname
2869 pencils

FAKE!

marlaa's picture
marlaa
60 pencils

i think it's an ad about the power of silicone: whether you put it in Pantene shampoo or in boobs, it will make you look better :)

brain123's picture
brain123
830 pencils

I'm sorry, I just can't look at her hair... but can you blame me?

burocreativo's picture
burocreativo
8 pencils

It's not real hair fake world. I zoomed in and translated it: “Garanteed that your hair will be the second thing he notices”. I guess the first thing would be that his wife just spent the kid's college fund to look like Jessica Rabbit.

burocreativo's picture
burocreativo
8 pencils

It's not real hair fake world. I zoomed in and translated it: “Guaranteed that your hair will be the second thing he notices”. I guess the first thing would be that his wife just spent the kid's college fund to look like Jessica Rabbit.

burocreativo's picture
burocreativo
8 pencils

Note to self: Double posting is the fastest to looking like an idiot.

geek's picture
geek
41 pencils

So is not constructing your sentences correctly, dolt.

SeanMartin's picture
SeanMartin

So are these two women the ones standing behind the men in the other Pantene ads? Might explain why the guys are smiling.

Hibon's picture
Hibon
3731 pencils

Is this a airbag ad ? Don't get it, even with the vitamine illusion.. (free work)

Simple ideas are the best !

TexasH's picture
TexasH
361 pencils

OK I GET IT! The two others ads with men? Should be like a transparent page on this ads. So : before each man is a woman with great hair - you turn the page and TIN TIN!

Renan Correa's picture
Renan Correa
186 pencils

Anyways, congratulations girls!

www.correa.carbonmade.com

-------------------------
www.cargocollective.com/renancorrea

carolg88's picture
carolg88
24 pencils

it says something like "garanta que el cabello sea la segunda cosa que el va a reparar en usted", which means "make sure your hair is the second thing he'll notice about you"

konekt's picture
konekt
60 pencils

nice tits

HowardRoark's picture
HowardRoark
109 pencils

the text in the circle says something like: MAKING YOUR HAIR THE SECOND THING THEY WILL NOTICE ABOUT YOU

shibhy's picture
shibhy

just another excuse to use boobs in an ad. nothing clever about it. same o' same o'. give us a brek

Guest commenter's picture
Guest commenter

PANTENE: Stringy mousy hair, but huge knockers!

wilramico's picture
wilramico
4 pencils

ok, is good idea

yomo's picture
yomo

I don't see why this is necessary to sell shampoo. My self worth is not caught up in my bra size, thank god.

tangerine's picture
tangerine

This is so unbelievably offensive and disrespectful to women I can hardly type.

Stacy's picture
Stacy

After reading your comments, I have to say that most of you are men. What bra are you talking about? First of all, this woman is not wearing a bra. Second, have you ever heard of photoshop? And finally, I think I have just seen the best reason to NOT use Pantene anymore.

Guest commenter's picture
Guest commenter

I love it. It's playing a joke off of the Pro-V line. Pro-V Shampoos- Pro-V blouses. They are encouraging woman to ware V neck lines.

Cleo's picture
Cleo

This is an idea from an intern level.

Guest commenter's picture
Guest commenter

This is not targeting women as direct consumers. This ad is made for men to bring the shampoo home and at the same time hammer the brand into their heads. After that, it is easy to sell them a men's line.

NomadDCLXVI's picture
NomadDCLXVI
440 pencils

nice boobs... ahhhhh and hair also :)))))

dclxvi

Guest commenter's picture
Guest commenter

She has hair? I didn't even notice...

miks04's picture
miks04

you're supposed to be selling shampoo. not boobs.

willemdewijs's picture
willemdewijs
11 pencils

After reading the comments and searching for the text. I finally found it. I was totally distracted
I must give credit for that.

Willem

Guest's picture
Guest

Great Boobs - Small Idea

Guest's picture
Guest

Nice image. Bad execution/

www.vamosfalarmal.com.br

Guest's picture
Guest

whats the big idea of this ad, i don't get it ..

kaviar's picture
kaviar
8 pencils

shampoo ads or breast enlargement ads??? hahahaa

Guest's picture
Guest

What's the name of this model?

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