Pantene: Blond

Advertising Agency: MatosGrey, São Paulo, Brazil
Creative Directors: Silvio Matos
Art Director: Guy Costa
Copywriter: Silvio Matos
Photographer: Marlos Bakker
Published: April 2008

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38 comments

sp101's picture
sp101
137 pencils

can't read the text.her boobs are fake. the ad is fake!

kgeiger's picture
kgeiger
6843 pencils

And she's not blond.

Mandark's picture
Mandark
407 pencils

let's make an add and make sure that works with the subconscious. we'll let them see boobs but actually think "my gosh what a beautiful hair" i may have ADD...didn't make it paste my eyes...

"U think it's perfect?! Press delete and start again!"

pierrelastname's picture
pierrelastname
2869 pencils

RIGHT !

CR_AD's picture
CR_AD
413 pencils

it's free ! boring !

http://www.coupsdepub.com/

ackattak's picture
ackattak
396 pencils

Sweet cans!
Also, this campaign is a blatant rip-off:
http://adsoftheworld.com/media/print/new_york_fries_fake

Boooooooo!

SeanMartin's picture
SeanMartin

Uh... right...

Maybe it's a cultural thing.

feel's picture
feel
168 pencils

num deu pra entender, o que diabos tem escrito nesse circulinho??

jorj's picture
jorj
638 pencils

the ad says real hair in a fake world or something like that.

jorj's picture
jorj
638 pencils

she should cover her face.

Mandark's picture
Mandark
407 pencils

@ jorj

do we care anymore if they're fake? fake boobs = fake world? that's a bit...drastic.

"U think it's perfect?! Press delete and start again!"

clairec's picture
clairec
256 pencils

These ads are utterly repugnant. Talk about insulting a woman's intelligence. I can't believe they got the green light from the client.

Gilberto de Almeida's picture
Gilberto de Almeida
11 pencils

Text: "Ensure that your hair will be the second thing he will look at."
MatosGrey - Brazil

Hibon's picture
Hibon
3731 pencils

Kind of work in Europe that makes women hate the product.

Simple ideas are the best !

carolg88's picture
carolg88
24 pencils

it says something like "garanta que el cabello sea la segunda cosa que el va a reparar en usted", which means "make sure your hair is the second thing he'll notice about you"

keddy's picture
keddy
134 pencils

So what are they selling again? Fake boobs?

babahall's picture
babahall
43 pencils

Really...why bother with copy? With Boobs like that no one's gonna even realise its an ad, much less a pseudo intelligent one...

Anurag Sahu's picture
Anurag Sahu
102 pencils

looks more or less like an Breast Enhancement Ad, or an ad that says
" Bra for xxl "

He notices only one thing and hangs on to it, doesn't give a f*** about hair..

HowardRoark's picture
HowardRoark
109 pencils

the text in the circle says something like: MAKING YOUR HAIR THE SECOND THING THEY WILL NOTICE ABOUT YOU

SWReedy's picture
SWReedy
30 pencils

If you are trying to appeal to a woman's sense of humor, you don't do it from a 14 year old boy's perspective.

Guest commenter's picture
Guest commenter

love it!
great
tits!

Guest commenter's picture
Guest commenter

To the loser who said 'love it great tits' clearly you have less brain cells than an amoeba and need a girlfriend. Maybe one day you will view women as something more than airbrushed eye candy

Guest commenter's picture
Guest commenter

Not to mention the fact that they are not great tits, they are tits that more closely resemble a pair of melons than anything normally attached to a human being

mamasama's picture
mamasama

They look as if they hurt. As if her skin hurts. Poor thing!

lolboobz's picture
lolboobz

Someone who has never used shampoo and does not know what it is used for is going to think you rub it on your chest to make your boobs grow.

meganlynnrooney's picture
meganlynnrooney

*NEWSFLASH!* Women do NOT like their breasts to be stared at! Nor any part of our bodies for that matter, we are not decoration for your viewing pleasure! We are human beings just like you! With hopes and dreams and brains and flaws

*NEWSFLASH* Selling sex is WRONG! It creates depression in women, along with low self-esteem and unattainable standards of beauty.

Not to mention you are giving temptation to men and dumbing them down.

IF THIS WAS YOUR WIFE, GIRLFRIEND, FIANCE, DAUGHTER, SISTER, AUNT, COUSIN, WHAT WOULD YOU THINK? WOULD YOU APPROVE? Because that IS someone's sister, mother, and so on....

Guest commenter's picture
Guest commenter

wow, really intelligent guys! What makes you think that women will rush to buy pantene after seeing huge breasts?! Are you really that F*%&ing stupid?!

BAD COPY

Guest commenter's picture
Guest commenter

wow, really intelligent guys! What makes you think that women will rush to buy pantene after seeing huge breasts?! Are you really that F*%&ing stupid?!

BAD COPY

Anurag Sahu's picture
Anurag Sahu
102 pencils

" Someone who has never used shampoo and does not know what it is used for is going to think you rub it on your chest to make your boobs grow. "

This was really REALLY FUNNyyyyyyyyyyyyyyyyyyyyyyyyyy.. oops typo !!
Mahn You should try stand up comedy. Mind it ! dun sit down, its easier to run when people throw stuff at you... rofl

Guest commenter's picture
Guest commenter

Hmmm .... For this Pantene goes on my boycotted products list. Shame really, cos its quite good shampoo.

veemaster's picture
veemaster
33 pencils

Boom...!

Guest's picture
Guest

the worst part is that pantene ( women's product) came up with this....ill tell u this much..its anot that appealing to women as it to men

Guest's picture
Guest

Am only looking at the boobs...not really what I should be looking at right?

DJVassallo's picture
DJVassallo
243 pencils

purely cultural concept:
- extra "hot latinos" only will see boobs, while latin girls will get it better
- correct, she´s not actually blonde (for brazilians maybe yes)
- this ad is absolutely a big no-no since it´s sexist and uses women as an object (again pretty common stereotype in latin cultures)
- this idea could never have been approved in Europe

hermotsura's picture
hermotsura
254 pencils

they look as if they're gonna explode or something, i didn't even get to the hair/shampoo logo, etc. pretty dumb, a failed attempt at funny/smart/original. gross. sexist. it almost reads as if women's one and only thought is to impress men: if not with painful boobs, then with hair. anything to impress a man, wtf? never buying pantene again.

hermotsura's picture
hermotsura
254 pencils

they look as if they're gonna explode or something, i didn't even get to the hair/shampoo logo, etc. pretty dumb, a failed attempt at funny/smart/original. gross. sexist. it almost reads as if women's one and only thought is to impress men: if not with painfully big boobs, then with hair. anything to impress a man, wtf? never buying pantene again.

Guest's picture
Guest

I can't read all but

i reach see " su cabello sera la segunda cosa" "her hair will be the second thing...." that is all i read!!! What says!!!!?? good boobs, not idea.

woman_objectofdesire's picture
woman_objectofdesire
4 pencils

see more examples of sexist advertising world-wide:
www.flickr.com/sex-sells

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