Pantene: Blond

Pantene: Blond

Advertising Agency: MatosGrey, São Paulo, Brazil
Creative Directors: Silvio Matos, Leandro Castilho
Art Director: Guy Costa
Copywriter: Silvio Matos
Photographer: Marlos Bakker
Published: April 2008

Your rating: None Average: 3 (21 votes)

Comments

can't read the text.her boobs are fake. the ad is fake!

kgeiger's picture

And she's not blond.

She´s a plastic doll.

Mandark's picture

let's make an add and make sure that works with the subconscious. we'll let them see boobs but actually think "my gosh what a beautiful hair" i may have ADD...didn't make it paste my eyes...

"U think it's perfect?! Press delete and start again!"

RIGHT !

it's free ! boring !

http://www.coupsdepub.com/

Sweet cans!
Also, this campaign is a blatant rip-off:
http://adsoftheworld.com/media/print/new_york_fries_fake

Boooooooo!

Uh... right...

Maybe it's a cultural thing.

num deu pra entender, o que diabos tem escrito nesse circulinho??

the ad says real hair in a fake world or something like that.

she should cover her face.

Mandark's picture

@ jorj

do we care anymore if they're fake? fake boobs = fake world? that's a bit...drastic.

"U think it's perfect?! Press delete and start again!"

clairec's picture

These ads are utterly repugnant. Talk about insulting a woman's intelligence. I can't believe they got the green light from the client.

Text: "Ensure that your hair will be the second thing he will look at."
MatosGrey - Brazil

Tá legal, peitão, cabelão, etc. Assim caminha a publicidade brasileira (depois não sabem porque o país é visto como um dos paraísos do turismo sexual). Agora esse Photoshop na cara da modelo, fala sério!!! Tá digno do Photoshop Disasters. Não admira que a segunda coisa a ser olhada vá ser o cabelo...

Kind of work in Europe that makes women hate the product.

carolg88's picture

it says something like "garanta que el cabello sea la segunda cosa que el va a reparar en usted", which means "make sure your hair is the second thing he'll notice about you"

keddy's picture

So what are they selling again? Fake boobs?

http://doodlewack.blogspot.com/

Really...why bother with copy? With Boobs like that no one's gonna even realise its an ad, much less a pseudo intelligent one...

Anurag Sahu's picture

looks more or less like an Breast Enhancement Ad, or an ad that says
" Bra for xxl "

He notices only one thing and hangs on to it, doesn't give a f*** about hair..

the text in the circle says something like: MAKING YOUR HAIR THE SECOND THING THEY WILL NOTICE ABOUT YOU

If you are trying to appeal to a woman's sense of humor, you don't do it from a 14 year old boy's perspective.

love it!
great
tits!

To the loser who said 'love it great tits' clearly you have less brain cells than an amoeba and need a girlfriend. Maybe one day you will view women as something more than airbrushed eye candy

Not to mention the fact that they are not great tits, they are tits that more closely resemble a pair of melons than anything normally attached to a human being

They look as if they hurt. As if her skin hurts. Poor thing!

Someone who has never used shampoo and does not know what it is used for is going to think you rub it on your chest to make your boobs grow.

*NEWSFLASH!* Women do NOT like their breasts to be stared at! Nor any part of our bodies for that matter, we are not decoration for your viewing pleasure! We are human beings just like you! With hopes and dreams and brains and flaws

*NEWSFLASH* Selling sex is WRONG! It creates depression in women, along with low self-esteem and unattainable standards of beauty.

Not to mention you are giving temptation to men and dumbing them down.

IF THIS WAS YOUR WIFE, GIRLFRIEND, FIANCE, DAUGHTER, SISTER, AUNT, COUSIN, WHAT WOULD YOU THINK? WOULD YOU APPROVE? Because that IS someone's sister, mother, and so on....

wow, really intelligent guys! What makes you think that women will rush to buy pantene after seeing huge breasts?! Are you really that F*%&ing stupid?!

BAD COPY

wow, really intelligent guys! What makes you think that women will rush to buy pantene after seeing huge breasts?! Are you really that F*%&ing stupid?!

BAD COPY

Anurag Sahu's picture

" Someone who has never used shampoo and does not know what it is used for is going to think you rub it on your chest to make your boobs grow. "

This was really REALLY FUNNyyyyyyyyyyyyyyyyyyyyyyyyyy.. oops typo !!
Mahn You should try stand up comedy. Mind it ! dun sit down, its easier to run when people throw stuff at you... rofl

Hmmm .... For this Pantene goes on my boycotted products list. Shame really, cos its quite good shampoo.

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