July 2011

Print advertisment created by Ogilvy, Greece for Panhellenic Animal Welfare Federation, within the category: Public Interest, NGO.

Please clean up after your dog

Advertising Agency: Bold Ogilvy, Greece
Executive Creative Director: Yannis Sideris
Creative Director: Giorgos Garefalakis
Art Directors: Dimitris Peponis, Giorgos Garefalakis
Copywriters: Giorgos Garefalakis, Dimitris Peponis
IIllustrator: Stamatis Laskos / Siveone
Account Manager: Thanos Gemenis

Comments (10)

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Geimima's picture
Activity Score 824

cool illustration style

life is a playground

Abhishek Parikh's picture
Abhishek Parikh
Activity Score 568


godsmack21's picture
Activity Score 3

holy crap!! amazing work!

RadoubleJu's picture
Activity Score 152

Amazing Distorted Illustrations.

Make it simple..

sakshi.89mahajan's picture
Activity Score 88

good illustrations... but srsly .. nt great ads dey make!!

imagineit's picture
Activity Score 550

I agree - cool illustrations but why is there dog crap where they are dancing?

Gualcor's picture
Activity Score 978

Some people are too slow... These series of ads mean that when people step on dog sh!t they tend to check their feet and make these ridiculous poses as if they are dancing ballet, and so on...

Clever ads are for Clever people

Stay low, move fast. Kill first, die last. 1 shot 1 kill, not luck, just skill.

drkstr17's picture
Activity Score 67

@Gualcor Before you tell people they are "too slow," consider the audience. Ads are supposed to understood immediately, not after careful examination. And I don't think this ad is perfect.There isn't 100% truth to this. Not all people who look af their foot after stepping in dog shit are doing a "ridiculous pose;" Maybe if people are unable to balance they might do that, but that makes about half of us. And the mere fact that I can argue this and I didn't understand the ad at first doesn't make me slow, it just makes the ad weaker. The ad should be incontestable and I should "get it" right away.

I will say the ad is visually appealing and it has a good line. I give it a 7.

Oh, and what the hell kind of condescending crap is that you say? "Clever ads for Clever people"??? That is exactly what advertising shouldn't be. Never talk down to your audience. Ever.

Rasty's picture
Activity Score 27

beautiful illustrations. But it is Too Clever

Marissia's picture
Activity Score 14

Great work, great insight and great execution!
What may be confusing though and rise questions like "why is there dog crap where they are dancing?" is that the people are dressed up like that. I mean they didn''t need to show the buddhist guy but just a guy making the pose (as if he is a buddhist) and add some kind of headline getting the message across. Same for the ballarina and the zorba guy. Just a suggestion...

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