Panera Bread: Break bread

The ad directs people to Panera’s Fan Page on Facebook to offer suggestions on other people who should break bread.

Advertising Agency: Mullen, Boston, MA, USA
Executive creative director: Mark Wenneker
Creative directors: Michael Ancevic, Stephen Mietelski
Art director: Bo Deng
Copywriter: Kerry Shea
Print Production: AJ Hodgson, Liz Desmond
Account Service: Bruce Gold, Greg Meyer, Ryan Morrissey, Jessica Estes

5 comments

vidya.shankaran's picture
vidya.shankaran
724 pencils

very smart compilation of things/people who are antithesis of each other... Loved each one of them though I had to look up in google for a few to understand why they are opposite of each other.

thenewguy's picture
thenewguy
127 pencils

Like it. I love how Rosie O'Donnell comes up numerous times. It's great copy, almost inexhaustible, keeps you reading because you want to find out who's next, and where Rosie is going to show up again. Involving the audience, always a great choice, and, in this case, directing them to Facebook as opposed to a homepage, gives it more accessible and less corporate brand feel.

mgriff21's picture
mgriff21
592 pencils

Yes.

I'm here doing this, but feel I should be there doing that. But to do that, I have to be doing this. Does this make sense or do I have to explain that?

akrokdesign's picture
akrokdesign
50 pencils

nice, now give me that bread. :-)

rolling.stone's picture
rolling.stone
2740 pencils

good antithesis compilation

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