Panera Bread: Break bread

The ad directs people to Panera’s Fan Page on Facebook to offer suggestions on other people who should break bread.

Advertising Agency: Mullen, Boston, MA, USA
Executive creative director: Mark Wenneker
Creative directors: Michael Ancevic, Stephen Mietelski
Art director: Bo Deng
Copywriter: Kerry Shea
Print Production: AJ Hodgson, Liz Desmond
Account Service: Bruce Gold, Greg Meyer, Ryan Morrissey, Jessica Estes