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Pandeiro

Agency: 
Published/Aired: 
February 2009
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Description: 

Creative Directors: André Sartorelli, Fernando Lopes Art Director: Lucas Zaiden

Only rock.

Advertising Agency: Fields, Brazil
Copywriter: Paulo Lima
Photographer: 2pixels

Comments (11)

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naghihimutuc's picture
naghihimutuc
82 Activity Scores

I kind of get what they're trying to do here, playing with the smashing instruments idea, but the execution is kind of muddy. It's a smashed tambourine, but a lot of rock and roll musicians use tambourines. I think the idea's a little muddy too, because of the copy. When you say rock, that right there is already a massive genre to toy with. It's like saying "only Pop"--I mean what's rock and roll to everyone anyways? Is rock and roll just about smashing instruments to smithereens? That's stepping onto a minefield I think. But that's just me.

I think the idea and the execution could still be stretched further.

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