Panda Natural Liquorice: Sea

If you love liquorice, all you see is panda.

Advertising Agency: TBWA, Finland
Creative Director: Erkko Mannila
Copywriter: Ilkka Ruotsalainen
Art Director: Jouni Seppänen
Production AD: Lauri Boren
Account Director: Reino Tikkanen
Account Manager: Karolina Mattsson-Nordberg
Photo / CGI / Retouching: Fake Graphics

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21 comments

atb2005's picture
atb2005
13567 pencils

Great job, guys.

Glut's picture
Glut
3947 pencils

Nice visual, just that

Tejónidas's picture
Tejónidas
244 pencils

Cool art direction, I hate liquorice, but i see a panda.
=)

Tejónidas's picture
Tejónidas
244 pencils

Cool art direction, I hate liquorice, but i see a panda.
=)

mr.x's picture
mr.x
952 pencils

Cool idea but it doesn't work for me. I don't think it works for the product either. If I love liquorice, then all I see should be liquorice, not panda.
The shape of the panda liquorice is quite unique, you could've used that shape in the photo instead of a panda. Very good art direction though.

atb2005's picture
atb2005
13567 pencils

According to this ad, when you think of liquorice, you think of Panda, the best liquorice brand. :)

mr.x's picture
mr.x
952 pencils

I know that the brand is Panda, still not working for me.

desailly's picture
desailly
470 pencils

Sorry, I honestly don't mean to be rude, but are you an idiot?

mr.x's picture
mr.x
952 pencils

This is not youtube.com, take your dumb comments else where. If you're going to say I'm an idiot, at least tell me why you think that, dumbass!

JeffP's picture
JeffP
810 pencils

I like the concept.

TommyO's picture
TommyO
1866 pencils

I saw a panda in the thumbnail, but it's gets harder for me to find it the more I enlarge the picture.
Nice art direction.

Boxey's picture
Boxey
8885 pencils

So so.

Jefferson's picture
Jefferson
181 pencils

at least it is unique to the brand itself, love it : )

Boris Batkin's picture
Boris Batkin
40 pencils

This is good. Much better than the previous stuff that has been here.

CAPITALISM WILL FAIL IF WE DO BAD ADVERTISING!

dollypoppin's picture
dollypoppin
1423 pencils

I see a panda too. :)

---------
"Nihil sub sole novum"

desailly's picture
desailly
470 pencils

My first CD would have said, "if you have to explain the visual with the copy, it doesn't work".

Mind you, he was a prick.

pez's picture
pez
1718 pencils

I don't see the panda. Am I an idiot? (don't answer) :)

Helmet Chrome's picture
Helmet Chrome
260 pencils

Clever.

saso36's picture
saso36
4 pencils

nice ad :)

Mr. Green's picture
Mr. Green
109 pencils

The only thing I can see is a really bad ad.

LittleJoe's picture
LittleJoe
345 pencils

Mi è semblato di vedele un panda!

I like it even if it's harder to see the panda with the larger image

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