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Published/Aired: 
March 2011
Description: 

If you love liquorice, all you see is panda.

Advertising Agency: TBWA, Finland
Creative Director: Erkko Mannila
Copywriter: Ilkka Ruotsalainen
Art Director: Jouni Seppänen
Production AD: Lauri Boren
Account Director: Reino Tikkanen
Account Manager: Karolina Mattsson-Nordberg
Photo / CGI / Retouching: Fake Graphics

Comments (21)

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Highest Rated

LittleJoe's picture
LittleJoe
Activity Score 345

Mi è semblato di vedele un panda!

I like it even if it's harder to see the panda with the larger image

atb2005's picture
atb2005
Activity Score 13557

Great job, guys.

Glut's picture
Glut
Activity Score 3935

Nice visual, just that

Tejónidas's picture
Tejónidas
Activity Score 246

Cool art direction, I hate liquorice, but i see a panda.
=)

Tejónidas's picture
Tejónidas
Activity Score 246

Cool art direction, I hate liquorice, but i see a panda.
=)

mr.x's picture
mr.x
Activity Score 998

Cool idea but it doesn't work for me. I don't think it works for the product either. If I love liquorice, then all I see should be liquorice, not panda.
The shape of the panda liquorice is quite unique, you could've used that shape in the photo instead of a panda. Very good art direction though.

atb2005's picture
atb2005
Activity Score 13557

According to this ad, when you think of liquorice, you think of Panda, the best liquorice brand. :)

mr.x's picture
mr.x
Activity Score 998

I know that the brand is Panda, still not working for me.

desailly's picture
desailly
Activity Score 470

Sorry, I honestly don't mean to be rude, but are you an idiot?

mr.x's picture
mr.x
Activity Score 998

This is not youtube.com, take your dumb comments else where. If you're going to say I'm an idiot, at least tell me why you think that, dumbass!

JeffP's picture
JeffP
Activity Score 810

I like the concept.

TommyO's picture
TommyO
Activity Score 1866

I saw a panda in the thumbnail, but it's gets harder for me to find it the more I enlarge the picture.
Nice art direction.

Boxey's picture
Boxey
Activity Score 8881

So so.

Jefferson's picture
Jefferson
Activity Score 235

at least it is unique to the brand itself, love it : )

Boris Batkin's picture
Boris Batkin
Activity Score 40

This is good. Much better than the previous stuff that has been here.

CAPITALISM WILL FAIL IF WE DO BAD ADVERTISING!

dollypoppin's picture
dollypoppin
Activity Score 1423

I see a panda too. :)

---------
"Nihil sub sole novum"

desailly's picture
desailly
Activity Score 470

My first CD would have said, "if you have to explain the visual with the copy, it doesn't work".

Mind you, he was a prick.

pez's picture
pez
Activity Score 1804

I don't see the panda. Am I an idiot? (don't answer) :)

Helmet Chrome's picture
Helmet Chrome
Activity Score 260

Clever.

saso36's picture
saso36
Activity Score 4

nice ad :)

Mr. Green's picture
Mr. Green
Activity Score 114

The only thing I can see is a really bad ad.

LittleJoe's picture
LittleJoe
Activity Score 345

Mi è semblato di vedele un panda!

I like it even if it's harder to see the panda with the larger image

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