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Comments (5)

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Highest Rated

yashika's picture
yashika
Activity Score 6

Banking on a serious issue like this shows the brand in very poor light! If anything its our responsibility to help not use a social issue to our advantage!

picturejockey's picture
picturejockey
Activity Score 658

Wires are under extintion.
The line doesn't sound right to me.

http://www.picturejockey.com

Blahg's picture
Blahg
Activity Score 616

You're right. "Wires are an endangered species" would have been better but still awkward.

TopJeff's picture
TopJeff
Activity Score 479

I agree with the other folks. Assuming it read something more like "Wires are about to become extinct!", so we can move on from the copy discussion, the concept itself is pretty creative. They could have used a few connectors to help make a clearer connection to home theater wiring (vs any other type of wiring that might have black and white wires).

Jeff

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TopCreatives, the premier online community for creative pros.

dookievil's picture
dookievil
Activity Score 92

Un poco cruel, me gusta el arte, la idea ok

yashika's picture
yashika
Activity Score 6

Banking on a serious issue like this shows the brand in very poor light! If anything its our responsibility to help not use a social issue to our advantage!

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