Advertisement

Water-proof

Published/Aired: 
August 2010
11105
Description: 

Print advertisment created by The Campaign Palace, Australia for Panasonic, within the category: Electronics, Technology.

Lumix FT2 — Water-proof. Drop-proof. Frost-proof.
Panasonic

Advertising Agency: The Campaign Palace, Sydney, Australia
Creative Director: Cameron Hoelter
Art Directors: John Koay, Matt Swinburne
Copywriters: Matt Swinburne, John Koay
Account managers: Mel Gill, Mark Leadercramer

Comments (12)

Log in or register to post comments

Highest Rated

IRONWORKS's picture
IRONWORKS
Activity Score 222

GOOD!!!

Guest's picture
Guest

to subtle, I still need to see the water, ice etc. ads are suppose to be easy to "read".

Guest's picture
Guest

You can tell it's in the water. look closely and you can see air bubbles.

Guest's picture
Guest

Excelente y claro.

Guest's picture
Guest

I think I need bubbles

capywriter's picture
capywriter
Activity Score 5509

there are tiny bubbles...

benihana77's picture
benihana77
Activity Score 86

Really quick to read, oddly enough. The second you see "waterproof" it all comes to together in a wave. It's so simple, they just took the obvious solution, took out the cliche of the water, and somehow made it work. Occam's Razor still holds sway!

The other ones in this campaign aren't quite as effective as this one, but you can't always bat 1000.

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
http://benpaddockdesign.com/ihadathought/
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Guest's picture
Guest

I like that it is very subtle. On close examination you see that it was actually shot in a water tank. I'd rather it go this route than be hit over the head with the obvious 2 x 4 execution. Nice. Simple. Direct & clean.

Anonymous Author's picture
Anonymous Author
Activity Score 1541

Nice. Very subtle. Water bubbles look like cocaine flecks. Or dandruff.

Write a wise saying and your name will live forever – Anonymous.

http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth

Admonger's picture
Admonger
Activity Score 18

The concept of the entire campaign is fine, nevertheless the art direction should have been more convincing.

jbuckingham's picture
jbuckingham
Activity Score 907

Too subtle, just not interesting enough

Guest's picture
Guest

Nice, i like it, but it seems like no one is really satisfied with ads these days. theres always something wrong

IRONWORKS's picture
IRONWORKS
Activity Score 222

GOOD!!!

Advertisement