Panasonic: Wasp

Get closer. 80X Intelligent zoom. Camcorder HC-V520.

Advertising Agency: Jung von Matt/Alster, Hamburg, Germany
Executive Creative Director: Goetz Ulmer
Creative Director: Roy Cohen
Art Director: Paul Carrera
Copywriters: Paul Carrera, Daniel Steller
Photographer: Jan Steinhilber
Published: February 2013


sacrilegend's picture
2346 pencils

I'm not sure. While the art is lovely, something feels off. I get what they're trying to do, but it's not really working for me.

damnson's picture
9042 pencils

It's an interesting idea, I don't know how I feel about the execution.

An axe murderer of ads.

CommandZ's picture
2486 pencils

Nice art. Seems like a missed opportunity on the "GET CLOSER" execution though.

kleenex's picture
33776 pencils

I like it.

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