Panasonic Toughbook Laptop: Water

Panasonic Toughbook Laptop: Water

Nothing Defeats Toughbook
Water-resistant. Shock-resistant. Dust-resistant. Vibration-resistant. Extreme temperatures resistant.

Agency: Sparkfury Creative Consultants, Singapore
Creative Director: Michael Wee
Art director: aEric Ng
Copywriter: Lyon Lim
Photographer: Leslie Sim
D.I: D.I. Joe

Your rating: None Average: 6 (1 vote)

Comments

Submitted by Rabubi on Wed, 2007-02-14 19:42.

I like the idea. Nice retouching.

Submitted by ROCK PIG on Wed, 2007-02-14 20:12.

actually this one is slightle better, like the superhero reference here.

Still a bit lazy though.

4/10

pixelbomb1's picture
Submitted by pixelbomb1 on Wed, 2007-02-14 20:21.

Apple should have one of these..

fersvax's picture
Submitted by fersvax on Thu, 2007-02-15 00:21.

NOOOOO WAY!!!!!!

Submitted by Dick Huges on Wed, 2007-02-14 21:44.

ahahahah this one is even worst!

Submitted by PaulyG_fill in ... on Thu, 2007-02-15 00:02.

So, if I throw my toughbook into the fire, it's going to come out unmelted? or if I leave it out in the snow during a blizzard and find it buried in 6 feet of snow the next day, it's going to be fine? Or if I drop a cinder block on it, it will thank me later? I don't think so. These are a little absurd.

I completely understand that they are exaggerated, and there are many examples where that works formidably; but in this case, I think that it actually hurts the ad. It's not exaggerated enough - these ads are actually saying that if you throw it in the fire, it will survive.

Submitted by liar on Thu, 2007-02-15 07:42.

Can this laptop seriously still manage to operate after it drop in the water?

Submitted by iswanda82 on Thu, 2007-02-15 10:54.

nice digital imaging....!

Submitted by deep_tracy on Fri, 2007-02-16 13:45.

i want this laptop.

Submitted by Endeio on Sat, 2007-02-17 02:44.

Essa dai nao vale 1 real.