Panasonic Toughbook Laptop: Water
Nothing Defeats Toughbook
Water-resistant. Shock-resistant. Dust-resistant. Vibration-resistant. Extreme temperatures resistant.
Agency: Sparkfury Creative Consultants, Singapore
Creative Director: Michael Wee
Art director: aEric Ng
Copywriter: Lyon Lim
Photographer: Leslie Sim
D.I: D.I. Joe


11 Comments
I like the idea. Nice retouching.
actually this one is slightle better, like the superhero reference here.
Still a bit lazy though.
4/10
www.aaasmith.blogspot.com
Apple should have one of these..
Sincerely,
Arnold Santillan
714-206-2459
NOOOOO WAY!!!!!!
FER.
ahahahah this one is even worst!
So, if I throw my toughbook into the fire, it's going to come out unmelted? or if I leave it out in the snow during a blizzard and find it buried in 6 feet of snow the next day, it's going to be fine? Or if I drop a cinder block on it, it will thank me later? I don't think so. These are a little absurd.
I completely understand that they are exaggerated, and there are many examples where that works formidably; but in this case, I think that it actually hurts the ad. It's not exaggerated enough - these ads are actually saying that if you throw it in the fire, it will survive.
Can this laptop seriously still manage to operate after it drop in the water?
nice digital imaging....!
i want this laptop.
Essa dai nao vale 1 real.
well if it has a rubber seal under the keyboard to keep water out and it the vents were made to keep water out i would work after it was put in water, i own 3 panasonic toughbook laptops thati have driven over, put in my fireplace, and thrown in my pool, and when i drove over the toughbook thanks to the thick metal shell only the screen was cracked and it is still usable and you can see most of the screen