Panasonic: Shark

Sumergeable up to 10 meters

Advertising Agency: Lobo, Santiago, Chile
Executive Creative Director: Christian Quintana
Creative Directors: Christian Quintana, Edison Saravia
Art Director: Edison Saravia
Copywriter: Christian Quintana
Illustrator: Astro Images Creators
Additional credits: Matias Agliati, Monica Peralta, Isabel Lobo
Published: November 2010

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15 comments

whatthefudge's picture
whatthefudge
1268 pencils

So a shark is incapable of diving below ten metres?

Guest's picture
Guest

Sharks like to pose for a photo, like this... What a stupid comment bla-bla-bla

pierrelastname's picture
pierrelastname
2869 pencils
Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

Yeah I don't really like it either. Feels very forced.

S.tefan's picture
S.tefan
117 pencils

not done

neon leon's picture
neon leon
15 pencils

agree with the forced comment. nice art direction though

orincon's picture
orincon
58 pencils

Art direction is fine. Maybe not the best idea.

Guest's picture
Guest

love it, great idea

pierrelastname's picture
pierrelastname
2869 pencils
Guest's picture
Guest

Also with the eagle is done: Unitas (Chile), optical brand...

Roger Keynes's picture
Roger Keynes
5497 pencils

Eagle, maybe. Shark, definitely not.
Sharks' sight isn't that great.
But, they can smell blood a kilometre away.

Will Think for Salary

thedesignaddict's picture
thedesignaddict
5329 pencils

Something I'd expect to see in a student's book.

pierrelastname's picture
pierrelastname
2869 pencils

in yours one may be? show us yours!

Guest's picture
Guest

epic

Ohkamp's picture
Ohkamp
227 pencils

I don't quite get it unfortunately. Did he swallow the camera? Is it inside his ear? Is the shark the camera?

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