Panasonic: Moon

Up to 28x zoom. The new Lumix FZ18.

Advertising Agency: Fischer America, São Paulo, Brazil
Creative Directors: Flavio Casarotti, Pedro Capeletti
Art Director: Silvio Medeiros
Copywriter: Thiago Carvalho
Photographer: Getty

January 2008


JAGGY's picture
1382 pencils

Stop exploiting moon everytime you have to make a zoom ad.

Jaggy, MICA Ahmedabad

A.G. Pennypacker's picture
A.G. Pennypacker
607 pencils

Agreed. Besides, I like this one better. AND they were first.

Jarne von Wolfsburg's picture
Jarne von Wolfsburg
264 pencils

* * * * *

this moon looks great and the idea is good

Stewart's picture
67 pencils

The 14.205 ad that exagerated the zoom efect. Stop, please.

icvisuals's picture
24 pencils

It's good and it's not. If that makes any sense.

360 grados's picture
360 grados
305 pencils

Great idea

Bundy Agency's picture
Bundy Agency
597 pencils

I love the concept, the art is a little sloppy, the lighting feels unnatural and the croppings fairly loose and whats with that grey bar next to the logo (or is that a panasonic thing they do on everything)

A to the G's picture
A to the G
61 pencils

You're right... from what I've seen when the moon crashes into us the light here does seem a little unnatural.

vidya.shankaran's picture
724 pencils

if the moon is so close to the earthhou with Earth between Sun and moon, it would be very dark since the earth would be casting its shadow on the moon and if the moon is between sun and earth, the place the moon is touching the earth would be shadowed out. The shadow is on the wrong side of the Moon/Earth...

I cant explain the eerie light where the moon is touching the earth....I never thought I would frame such a sentence in my life, EVER..!!


A to the G's picture
A to the G
61 pencils

Well.. if it was crashing into a major urban area and everyone was so excited that they decided to take a picture at the exact same point in time there would be a possible flash burst and reflection equal to what you're seeing here.

I think this is totally accurate scientifically. Though it would also open a portal to hell it's a secondary point as we'd all be busy up loading the photo to Flickr be fore dying.

Who should I pass the bong to?

IrisAndSky's picture
25 pencils

how does the moon have a such a bright reflection facing earth so close...

everartz's picture
7609 pencils

this isnt brazil's week!!.. im sad :(

| Everartz |

unlimilove's picture
57 pencils

Done before:

The light comes from the flash...


kergu's picture
6795 pencils


chinaski's picture
951 pencils

DONE. There was the statue of liberty getting 'vacuumed' into the city. And it was also about zoom.

gaeldube's picture
13 pencils

One word. BAD!

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