Panasonic Lumix: Lens Cap

The Lumix G2 with Intelligent Auto. You don’t have to be a great photographer to take great photos.

Advertising Agency: The Campaign Palace, Sydney, Australia
Creative Director: Cameron Hoelter
Art Director: Nic Buckingham
Copywriter: Hywel James
Illustrator: The Sharp Brothers
Published: July 2010

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15 comments

akshaysrikar's picture
akshaysrikar
420 pencils

making the reader look like an ass is not a great ad either.

Dzsoi's picture
Dzsoi
5269 pencils

Indeed. And the totally unnecessary line added: "You don’t have to be a great photographer to take great photos." just make it even worse.

velle's picture
velle
1550 pencils

i like ads that poke fun at me... sometimes

Paloma's picture
Paloma
526 pencils

no, don't like

Guest's picture
Guest

like it!

Guest's picture
Guest

Advertising for Dummies

Guest's picture
Guest

It goes directly on the opposite way of what a good camera ad should be.

Guest's picture
Guest

Funny

ichan's picture
ichan
80 pencils

yeah dude! i like....

sandipkayal's picture
sandipkayal
270 pencils

bad concept

a CREATIVE drop

mashhie's picture
mashhie
29 pencils

it is good for the usage section of the brochure but not for advertisements.

mashie

Hiperion's picture
Hiperion
3138 pencils

done before and much better

Prime83's picture
Prime83
497 pencils

lousy average ad.

Guest's picture
Guest

I don't want to make myself look like idiot when i'm using this one.

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