Panasonic Lumix FX12: Seismograph

"Click". Lumix FX12 7.2 mp with anti-shaking system.

Advertising Agency: Fischer America, São Paulo, Brazil
Creative Directors: Flavio Casarotti, Pedro Capeletti
Art Director / Illustrator: Silvio Medeiros
Copywriter: Thiago Carvalho
Published: January 2008

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9 comments

JAGGY's picture
JAGGY
1382 pencils

Literal. Forced.

Jaggy, MICA Ahmedabad

Jarne von Wolfsburg's picture
Jarne von Wolfsburg
264 pencils

* * * * *

looks interesting in preview. But it isn`t.

BFB's picture
BFB
941 pencils

Agreed. I think the idea behind it is great, but the execution is beyond terrible.

j2mango's picture
j2mango
534 pencils

haha
right

dadada's picture
dadada
1719 pencils

not bad

Everybody is creative, be yourself.

talay's picture
talay
266 pencils

very bad execution... I first thought there is an ipod there :)... but still good idea though

kergu's picture
kergu
6785 pencils

mmmmm

rebelscum's picture
rebelscum
2114 pencils

Wow...I saw it and totally dug it immediately. I actually think it communicates the idea extremely well.

Maybe I'm a hack :)

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I saw a subliminal ad executive once, but only for a second.

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I have thousands of pencils and $1.50 so I'm off to Starbucks

Hiten86's picture
Hiten86
72 pencils

Brilliant Idea!
but i don't quite thing the execution works . . .>not for me atleast

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