Panasonic Lumix FX12: Seismograph

Panasonic Lumix FX12: Seismograph

"Click". Lumix FX12 7.2 mp with anti-shaking system.

Advertising Agency: Fischer America, São Paulo, Brazil
Creative Directors: Flavio Casarotti, Pedro Capeletti
Art Director / Illustrator: Silvio Medeiros
Copywriter: Thiago Carvalho
Published: January 2008

Your rating: None Average: 3.8 (29 votes)

Comments

Submitted by JAGGY on Wed, 2008-03-05 09:56.

Literal. Forced.

Submitted by Jarne von Wolfsburg on Wed, 2008-03-05 10:08.

* * * * *

looks interesting in preview. But it isn`t.

Submitted by BFB on Wed, 2008-03-05 17:21.

Agreed. I think the idea behind it is great, but the execution is beyond terrible.

Submitted by j2mango on Wed, 2008-03-05 23:29.

haha
right

TheAdMad's picture
Submitted by TheAdMad on Wed, 2008-03-05 19:38.

Maybe meeting a tight deadline, but they should have waited to come up with a better execution, the idea rocks

The Ad Mad

Submitted by dadada on Thu, 2008-03-06 05:46.

not bad

Submitted by talay on Thu, 2008-03-06 10:50.

very bad execution... I first thought there is an ipod there :)... but still good idea though

kergu's picture
Submitted by kergu on Thu, 2008-03-06 15:03.

mmmmm

Submitted by rebelscum on Sun, 2008-03-09 20:13.

Wow...I saw it and totally dug it immediately. I actually think it communicates the idea extremely well.

Maybe I'm a hack :)

____________________________________________________________

I saw a subliminal ad executive once, but only for a second.

Submitted by Hiten86 on Mon, 2008-03-10 03:31.

Brilliant Idea!
but i don't quite thing the execution works . . .>not for me atleast

Devil is in the details,
Lets keep it simple!

http://www.simplycircular.wordpress.com