Panasonic Lumix FT2: Water-proof

Lumix FT2 — Water-proof. Drop-proof. Frost-proof.
Panasonic

Advertising Agency: The Campaign Palace, Sydney, Australia
Creative Director: Cameron Hoelter
Art Directors: John Koay, Matt Swinburne
Copywriters: Matt Swinburne, John Koay
Account managers: Mel Gill, Mark Leadercramer
Via: bestadsontv

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12 comments

Guest's picture
Guest

to subtle, I still need to see the water, ice etc. ads are suppose to be easy to "read".

Guest's picture
Guest

You can tell it's in the water. look closely and you can see air bubbles.

Guest's picture
Guest

Excelente y claro.

Guest's picture
Guest

I think I need bubbles

capywriter's picture
capywriter
5511 pencils

there are tiny bubbles...

benihana77's picture
benihana77
86 pencils

Really quick to read, oddly enough. The second you see "waterproof" it all comes to together in a wave. It's so simple, they just took the obvious solution, took out the cliche of the water, and somehow made it work. Occam's Razor still holds sway!

The other ones in this campaign aren't quite as effective as this one, but you can't always bat 1000.

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http://benpaddockdesign.com/ihadathought/
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Guest's picture
Guest

I like that it is very subtle. On close examination you see that it was actually shot in a water tank. I'd rather it go this route than be hit over the head with the obvious 2 x 4 execution. Nice. Simple. Direct & clean.

Anonymous Author's picture
Anonymous Author
1541 pencils

Nice. Very subtle. Water bubbles look like cocaine flecks. Or dandruff.

Write a wise saying and your name will live forever – Anonymous.

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Admonger's picture
Admonger
18 pencils

The concept of the entire campaign is fine, nevertheless the art direction should have been more convincing.

jbuckingham's picture
jbuckingham
736 pencils

Too subtle, just not interesting enough

Guest's picture
Guest

Nice, i like it, but it seems like no one is really satisfied with ads these days. theres always something wrong

IRONWORKS's picture
IRONWORKS
222 pencils

GOOD!!!

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