Lumix FT2 — Water-proof. Drop-proof. Frost-proof.
Panasonic
Advertising Agency: The Campaign Palace, Sydney, Australia
Creative Director: Cameron Hoelter
Art Directors: John Koay, Matt Swinburne
Copywriters: Matt Swinburne, John Koay
Account managers: Mel Gill, Mark Leadercramer
Via: bestadsontv
Ads of the World advertising archive and community showcases fresh creative campaigns daily from around the world. Read more
If you need a logo for your company or product you can get it done with us.
In our logo store you can pick from over 28,000 pre-made logos that will be customized to your name for free or you can post a contest for us for just $250 and our designers from all over the world will submit dozens of logo design suggestions to your specific needs.
12 Comments
to subtle, I still need to see the water, ice etc. ads are suppose to be easy to "read".
You can tell it's in the water. look closely and you can see air bubbles.
Excelente y claro.
I think I need bubbles
there are tiny bubbles...
Really quick to read, oddly enough. The second you see "waterproof" it all comes to together in a wave. It's so simple, they just took the obvious solution, took out the cliche of the water, and somehow made it work. Occam's Razor still holds sway!
The other ones in this campaign aren't quite as effective as this one, but you can't always bat 1000.
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
http://benpaddockdesign.com/ihadathought/
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
I like that it is very subtle. On close examination you see that it was actually shot in a water tank. I'd rather it go this route than be hit over the head with the obvious 2 x 4 execution. Nice. Simple. Direct & clean.
Nice. Very subtle. Water bubbles look like cocaine flecks. Or dandruff.
Write a wise saying and your name will live forever – Anonymous.
http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth
The concept of the entire campaign is fine, nevertheless the art direction should have been more convincing.
Too subtle, just not interesting enough
Nice, i like it, but it seems like no one is really satisfied with ads these days. theres always something wrong
GOOD!!!