Lumix FT2 — Water-proof. Drop-proof. Frost-proof.
Panasonic
Advertising Agency: The Campaign Palace, Sydney, Australia
Creative Director: Cameron Hoelter
Art Directors: John Koay, Matt Swinburne
Copywriters: Matt Swinburne, John Koay
Account managers: Mel Gill, Mark Leadercramer
Via: bestadsontv
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13 Comments
Not much "Frost", is it? Other two are better.
That's me!
http://blog.tapuz.co.il/wranger
enough frost to support weight of camera on just the string, i guess.
I agree.
Maybe it's just me but I think needs a shadow to help show that it is being held up by the frozen strap.
the whole campaign is okay, the art direction could be better
Dream needs to be big!
Well as long as we're picking nits, the physics of this one hits you as all wrong. You can tell by the attitude of the hand that it is not holding the camera horizontally. It is dangling it. Pretty obvious.
"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett
Underwater one looks more frosty.
Write a wise saying and your name will live forever – Anonymous.
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I think, the water & ice should be more
i agree with u...
multi-mind to much benefits.
NOTHING!
Himanshu Prabhakar
Is it creative even a bit? Just asking.
I think the other two ads are better than this.