Panasonic Lumix FT2: Frost-proof

Lumix FT2 — Water-proof. Drop-proof. Frost-proof.
Panasonic

Advertising Agency: The Campaign Palace, Sydney, Australia
Creative Director: Cameron Hoelter
Art Directors: John Koay, Matt Swinburne
Copywriters: Matt Swinburne, John Koay
Account managers: Mel Gill, Mark Leadercramer
Via: bestadsontv

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13 comments

TommyO's picture
TommyO
1866 pencils

Not much "Frost", is it? Other two are better.

Guest's picture
Guest

enough frost to support weight of camera on just the string, i guess.

Guest's picture
Guest

I agree.

Guest's picture
Guest

Maybe it's just me but I think needs a shadow to help show that it is being held up by the frozen strap.

Sushi lover's picture
Sushi lover
905 pencils

the whole campaign is okay, the art direction could be better

Dream needs to be big!

Billoughsby's picture
Billoughsby
5091 pencils

Well as long as we're picking nits, the physics of this one hits you as all wrong. You can tell by the attitude of the hand that it is not holding the camera horizontally. It is dangling it. Pretty obvious.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

Anonymous Author's picture
Anonymous Author
1541 pencils

Underwater one looks more frosty.

Write a wise saying and your name will live forever – Anonymous.

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cryingmouse's picture
cryingmouse
49 pencils

I think, the water & ice should be more

Guest's picture
Guest

i agree with u...

thaistylez's picture
thaistylez
224 pencils

multi-mind to much benefits.

himanshu prabhakar's picture
himanshu prabhakar
473 pencils

NOTHING!

Himanshu Prabhakar

Dzsoi's picture
Dzsoi
5268 pencils

Is it creative even a bit? Just asking.

IRONWORKS's picture
IRONWORKS
222 pencils

I think the other two ads are better than this.

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