Panasonic Lumix FT2: Drop-proof

Lumix FT2 — Water-proof. Drop-proof. Frost-proof.
Panasonic

Advertising Agency: The Campaign Palace, Sydney, Australia
Creative Director: Cameron Hoelter
Art Directors: John Koay, Matt Swinburne
Copywriters: Matt Swinburne, John Koay
Account managers: Mel Gill, Mark Leadercramer
Via: bestadsontv

10 comments

TommyO's picture
TommyO
1866 pencils

Very nice. Good focus on the product, nice visualization of the benefits... Like.

Sushi lover's picture
Sushi lover
907 pencils

doesn't look like it is dropping

Dream needs to be big!

TommyO's picture
TommyO
1866 pencils

Notice the fingers above. How about now? :-)

Guest's picture
Guest

is it your fingers Mister T?

Guest's picture
Guest

@Sushi lover, and note the strap flying upward as it would if it were dropping. :-)

Anonymous Author's picture
Anonymous Author
1541 pencils

Fingers look very oddly spaced.

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Guest's picture
Guest

the string wouldn't go that straight up if dropped from the level where we see the hand (fingers). Hence, looks fake.

sandipkayal's picture
sandipkayal
270 pencils

wow...

a CREATIVE drop

rdjgadget's picture
rdjgadget
125 pencils

i would have preffered the fingers slightly more visible myself... but i like.

Holla at your boi!!!!!

IRONWORKS's picture
IRONWORKS
222 pencils

Nice idea and it strong enough to do without the fingers.

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