Panasonic Lantern: Chair
Be prepared, blackouts may strike you anytime.
Advertising Agency: Publimark Lowe, Costa Rica
General Creative Director: Javier Zeledón
Art Director / Photographer: Felipe de la Parra
Copywriter: Javier Zeledón
Additional credits: Gustavo Salas
Published: September 2009
14 Comments
jojojo cmon guys!
:) Good idea, but they could visualize pain as you hit chair during blackout..
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LOVE the concept!!!
i have seen this before.....
ya i know i cant prove that,i dont have a link
have seen this before,cant get the link
Infected by a virus called CREATIVE | "And ya I Love Everything"
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got it
http://adsoftheworld.com/media/print/eveready_foot?size=_original
Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com
done!!
http://adsoftheworld.com/media/print/eveready_foot?size=_original
The only difference between this and the Everready Torch ad is that the copy specifies the importance of light during blackouts. Everready doesn't do this. It doesn't make the Everready ad less effective in my opinion (although there were many comments, ie. "Why wouldn't you just turn on the light? DUH!?), but what it DOES accomplish is highlight the benefit of flashlights during blackouts, it plays on peoples' dislike of inconvenience. People might actually go by a flashlight because of this ad. Or at least check their flashlight batteries. Even if they aren't Panasonic.
Since rediff has done it earlier, I would appreciate those one better
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THIS HAVE BEEN DONE BEFORE (BUT SO MUCH BETTER -Advertising Agency: Rediffusion DY&R India-) YOUR BEST IDEA WAS TO STEAL IT FROM SOMEBODY ELSE.
http://adsoftheworld.com/media/print/eveready_finger?size=_original
DON'T LIKE IT. POOR EXECUTION.
DON'T LIKE IT AT ALL. POOR EXECUTION FOR AN IDEA THAT HAS ALREADY BEEN DONE WITH BETTER COPY AND DESIGN.
DON'T LIKE IT AT ALL. POOR EXECUTION FOR AN IDEA THAT WAS PREVIOUSLY DONE WITH BETTER COPY AND DESIGN.
I DON'T GET IT HOW THIS END UP HERE... BUT I DON'T THINK THIS DESERVE TO BE HERE.
Great concept and idea, i expected more for the execution...