Panasonic Lantern: Chair

Be prepared, blackouts may strike you anytime.

Advertising Agency: Publimark Lowe, Costa Rica
General Creative Director: Javier Zeledón
Art Director / Photographer: Felipe de la Parra
Copywriter: Javier Zeledón
Additional credits: Gustavo Salas
Published: September 2009

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14 comments

Guest's picture
Guest

jojojo cmon guys!

mikeelrapido's picture
mikeelrapido
1929 pencils

:) Good idea, but they could visualize pain as you hit chair during blackout..

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Guest's picture
Guest

LOVE the concept!!!

Guest's picture
Guest

i have seen this before.....

ya i know i cant prove that,i dont have a link

funky_frogii's picture
funky_frogii
2538 pencils

have seen this before,cant get the link

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

funky_frogii's picture
funky_frogii
2538 pencils

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

thenewguy's picture
thenewguy
127 pencils

The only difference between this and the Everready Torch ad is that the copy specifies the importance of light during blackouts. Everready doesn't do this. It doesn't make the Everready ad less effective in my opinion (although there were many comments, ie. "Why wouldn't you just turn on the light? DUH!?), but what it DOES accomplish is highlight the benefit of flashlights during blackouts, it plays on peoples' dislike of inconvenience. People might actually go by a flashlight because of this ad. Or at least check their flashlight batteries. Even if they aren't Panasonic.

rolling.stone's picture
rolling.stone
2740 pencils

Since rediff has done it earlier, I would appreciate those one better

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Guest's picture
Guest

THIS HAVE BEEN DONE BEFORE (BUT SO MUCH BETTER -Advertising Agency: Rediffusion DY&R India-) YOUR BEST IDEA WAS TO STEAL IT FROM SOMEBODY ELSE.
http://adsoftheworld.com/media/print/eveready_finger?size=_original

Guest's picture
Guest

DON'T LIKE IT. POOR EXECUTION.

Guest's picture
Guest

DON'T LIKE IT AT ALL. POOR EXECUTION FOR AN IDEA THAT HAS ALREADY BEEN DONE WITH BETTER COPY AND DESIGN.

AL6352's picture
AL6352
66 pencils

DON'T LIKE IT AT ALL. POOR EXECUTION FOR AN IDEA THAT WAS PREVIOUSLY DONE WITH BETTER COPY AND DESIGN.

I DON'T GET IT HOW THIS END UP HERE... BUT I DON'T THINK THIS DESERVE TO BE HERE.

Guest's picture
Guest

Great concept and idea, i expected more for the execution...

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