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Frost-proof

Published/Aired: 
August 2010
Description: 

Lumix FT2 — Water-proof. Drop-proof. Frost-proof.
Panasonic

Advertising Agency: The Campaign Palace, Sydney, Australia
Creative Director: Cameron Hoelter
Art Directors: John Koay, Matt Swinburne
Copywriters: Matt Swinburne, John Koay
Account managers: Mel Gill, Mark Leadercramer

Comments (13)

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Highest Rated

IRONWORKS's picture
IRONWORKS
Activity Score 222

I think the other two ads are better than this.

TommyO's picture
TommyO
Activity Score 1866

Not much "Frost", is it? Other two are better.

Guest's picture
Guest

enough frost to support weight of camera on just the string, i guess.

Guest's picture
Guest

I agree.

Guest's picture
Guest

Maybe it's just me but I think needs a shadow to help show that it is being held up by the frozen strap.

Sushi lover's picture
Sushi lover
Activity Score 907

the whole campaign is okay, the art direction could be better

Dream needs to be big!

Billoughsby's picture
Billoughsby
Activity Score 5138

Well as long as we're picking nits, the physics of this one hits you as all wrong. You can tell by the attitude of the hand that it is not holding the camera horizontally. It is dangling it. Pretty obvious.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

Anonymous Author's picture
Anonymous Author
Activity Score 1541

Underwater one looks more frosty.

Write a wise saying and your name will live forever – Anonymous.

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cryingmouse's picture
cryingmouse
Activity Score 49

I think, the water & ice should be more

Guest's picture
Guest

i agree with u...

thaistylez's picture
thaistylez
Activity Score 224

multi-mind to much benefits.

himanshu prabhakar's picture
himanshu prabhakar
Activity Score 471

NOTHING!

Himanshu Prabhakar

Dzsoi's picture
Dzsoi
Activity Score 8414

Is it creative even a bit? Just asking.

IRONWORKS's picture
IRONWORKS
Activity Score 222

I think the other two ads are better than this.

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