Panasonic flashlights: Darkness, 2

Advertising Agency: Euro RSCG Santiago, Chile
Creative Director: Pablo Silva
Art Director: Mariana Lobos
Copywriter: Pablo Silva
Illustrator: Mariana Lobos
Published: April 2012

7 comments

Wordfruit's picture
Wordfruit
1023 pencils

Now I get it.

I'd make the story more 'real'.

Eg: why would I walk towards a bear without a torch (flashlight)? Wouldn't I hear something and hesitate to walk in that direction?

I might if the bear was asleep.

Or I might if there's something encouraging me to walk in that direction.

Or, eg: why would I walk towards a bear trap when my tent is right here.

(Could it make more sense to have the bear trap between me and the tent?)

-- I don't think those points are the solutions here -- they're just quick notes on the story -- there will probably be much better solutions. But I think the story needs to be more real and clear.

Also, is there another layout that could work better?

vote4pedro's picture
vote4pedro
4601 pencils

The campaign they ripped off made more sense. It used callouts on black pointing to the things you can't see.

ramitallica's picture
ramitallica
32 pencils

it's fun and easy, no need to be realistic

10pencils's picture
10pencils
148 pencils

why not just have a plain black page?

Elpanda's picture
Elpanda
80 pencils

no pasa nada con esta campaña

DAS_13's picture
DAS_13
152 pencils

Like the idea. Don't like the art direction.

nemesis's picture
nemesis
761 pencils

exactly the same as Eveready, but theirs is better
http://adsoftheworld.com/media/print/eveready_foot?size=_original

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