7 comments

Wordfruit's picture
1037 pencils
WordfruitWednesday, April 11, 2012 - 06:22

Now I get it.

I'd make the story more 'real'.

Eg: why would I walk towards a bear without a torch (flashlight)? Wouldn't I hear something and hesitate to walk in that direction?

I might if the bear was asleep.

Or I might if there's something encouraging me to walk in that direction.

Or, eg: why would I walk towards a bear trap when my tent is right here.

(Could it make more sense to have the bear trap between me and the tent?)

-- I don't think those points are the solutions here -- they're just quick notes on the story -- there will probably be much better solutions. But I think the story needs to be more real and clear.

Also, is there another layout that could work better?

Wordfruit Copywriting Blog // Wordfruit Copywriters -- Richard's profile

vote4pedro's picture
4641 pencils
vote4pedroWednesday, April 11, 2012 - 10:39

The campaign they ripped off made more sense. It used callouts on black pointing to the things you can't see.

ramitallica's picture
32 pencils
ramitallicaWednesday, April 11, 2012 - 07:05

it's fun and easy, no need to be realistic

10pencils's picture
138 pencils
10pencilsWednesday, April 11, 2012 - 08:58

why not just have a plain black page?

Elpanda's picture
72 pencils
ElpandaWednesday, April 11, 2012 - 10:43

no pasa nada con esta campaña

DAS_13's picture
160 pencils
DAS_13Wednesday, April 11, 2012 - 13:55

Like the idea. Don't like the art direction.

nemesis's picture
759 pencils
nemesisWednesday, April 11, 2012 - 18:00

exactly the same as Eveready, but theirs is better
http://adsoftheworld.com/media/print/eveready_foot?size=_original