Advertisement

Fire

Agency: 
Published/Aired: 
March 2008
Description: 

Won't miss any pixel.

Advertising Agency: JWT Bangkok, Thailand
Chief Creative Officer: Pinit Chantaprateep
Creative Director: Satit Jantawiwat
Art Director: Teeravit Kimsatra
Photographer: Pornchai Wongkila
Copywriter: Taya Soonthonvipat
Retoucher: visionary
Agency Producer: Nongluck Rattanapong

Comments (20)

Log in or register to post comments

Highest Rated

Calibarak's picture
Calibarak
Activity Score 302

Excellent

Miss Candy Pop's picture
Miss Candy Pop
Activity Score 58

True. I won't miss any pixel, but I miss the Idea.

sumsum's picture
sumsum
Activity Score 615

ok, let me try: dont take a picture just of the crowded street but also of the reason. or so... ok don't ask me.... anyway i wouldn't even think about taking a picture of a dead body on the street (as showing the other one).... brrrrr.

All ears's picture
All ears
Activity Score 233

Yeah well, it just isn't compelling enough to make me want to get the camera or whatever it is.

®'s picture
®
Activity Score 133

I think they mean not to miss the guy stealin the TV (bottom left) among all the other ppl. Still i"m not finding an idea in that... sorry..

puppiepoppy's picture
puppiepoppy
Activity Score 1634

Does making the 'guy with monitor' brighter makes him a thief??? There's also a 'thief' with the fan. A 'thief' with a bike. A 'thief' with a pail...damn, even a 'thief' with a woman!

Chough's picture
Chough
Activity Score 147

It's not about the guy stealing the TV… It's too small to really make out here… but the picture on the camera seems to match a guy with something tucked under his jacket, lower extreme right of the big picture. I'm guessing when you see the picture at the intended size you'd be able to make out he's concealing something that links to the fire… And the whole concept behind the ad is that the 12mpxl resolution of the Lumix picks up stuff other cameras would miss. Makes you look at the preview on the screen and match it to the big picture, so explain the story. Bit convoluted, but I suppose it would make a certain type of person want to solve the puzzle, and keep there eye out for the next in the series because they 'solved' the ad. Same with the 'muder' execution, there's a guy on the crossing with something under his jacket – I'm sure when you see this full size it'll be a gun. Got to be careful about the media – It'd only really work as a double page spread in a mag, but then again, the product shot and strapline would be running over the gutter…

theanc's picture
theanc
Activity Score 2783

Agreed. It´s a cool ad. It´s like a different version of Where´s Waldo.

http://augustocorreia.carbonmade.com

Jumo's picture
Jumo
Activity Score 592

And the winner is… Chough !!

Big ad, i like !!
I hesitated between a Canon and a Lumix, not now yet !! :D

---
Jumo,
Art Director FP7 Morocco

ahpitt's picture
ahpitt
Activity Score 342

Let's make it simple.

With Panasonic Lumix, you won't miss the suspect who blazed the building. (LOL)

JD's picture
JD
Activity Score 40

No, I think they're talking about how everything is being saved from the fire. Usually you would only be able to save one or two personal items, but with this nifty camera, you get everything. Bit complicated eh?

BozzaNova's picture
BozzaNova
Activity Score 49

nice...

i think it's all about the 'cause' of the crime.
the pic taken from the camera can be zoomed to see very small area of the pic, and still 'sharp' enough to identify the person who committed the crime (the one who shot the dead man; the one who set the fire) together with the evidence (which demostrate the high resolution of the pic taken by this camera).

nice...

poojagadodia's picture
poojagadodia
Activity Score 194
narenael's picture
narenael
Activity Score 8

Nonono... creo que en realidad la imagen de la camara muestra a la persona que provocó el incendio (el tipo que lleva una garrafa en la espalda) En la gráfica anterior muestra al asesino huyendo... espero no equivocarme, pero es la única vuelta creativa que le encuentro al aviso.
salud!

narenael's picture
narenael
Activity Score 8

Es como dice BozzaNova. iu ar rait man. jaja

fauxjebus's picture
fauxjebus
Activity Score 498

Who needs higher resolution when the CSIs can just hit the magic 'enhance' button? :P

donaldson's picture
donaldson
Activity Score 14

mmmm see before

TrainRunner's picture
TrainRunner
Activity Score 225

i think the camera has everything in focus. maybe?

johnson's picture
johnson
Activity Score 45

G o o D !!!

R. Rinaldi's picture
R. Rinaldi
Activity Score 686

Good

Calibarak's picture
Calibarak
Activity Score 302

Excellent

Advertisement