So much power in your toys can be contagious
Advertising Agency: Publimark Lowe, Costa Rica
General Creative Director: Javier Zeledón
Creative Director / Art Director: Franklin Guevara
Copywriter: Javier Zeledón
Photographer: Juan Kaliva
Additional credits: Ileana Herrera, Ingrid Cordero
Published: September 2009
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11 Comments
The idea?
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It's a play on words. Power in batteries. Power in politics.
stupid play....
OMG
14-year-old girl
with Leopard stocking
and a wig...
what a porn!
gahahahaha :D
Quite really.
14 y.o.? whisful thinking?
NICE
This is so sad. I like the fact that models do look latin, though. The only country that uses latin models is America.
this looks so wrong man.....
The whole set of the 3 Ads is not good at all; the art direction is weak; the creative's concept is bit weird! Does a 14 year old girl or boy play with toys? battery toys! Nevertheless, it may be good for the market released within. If we can have some insights on Costa Rica Audience, what trigger them, what incite them to call for action; we may understand better this creative.
le mostré este anuncio a muchas personas y la mayoria (como el 90%) no lo entendieron así que creo que está mal ejecutado