Panasonic Evolta: Cleopatra

So much power in your toys can be contagious

Advertising Agency: Publimark Lowe, Costa Rica
General Creative Director: Javier Zeledón
Creative Director / Art Director: Franklin Guevara
Copywriter: Javier Zeledón
Photographer: Juan Kaliva
Additional credits: Ileana Herrera, Ingrid Cordero
Published: September 2009

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mikeelrapido's picture
1929 pencils

The idea?


ivan's picture

It's a play on words. Power in batteries. Power in politics.

Ivan Raszl, admin of AotW

opposite of u's picture
opposite of u
301 pencils

stupid play....

rabbitz's picture
464 pencils

14-year-old girl
with Leopard stocking
and a wig...

what a porn!

Prof's picture
1453 pencils

gahahahaha :D

Quite really.

copycomoelcopi's picture
822 pencils

14 y.o.? whisful thinking?

Guest's picture


Guest's picture

This is so sad. I like the fact that models do look latin, though. The only country that uses latin models is America.

picopalqlea's picture
999 pencils

this looks so wrong man.....

F.Abboud's picture
218 pencils

The whole set of the 3 Ads is not good at all; the art direction is weak; the creative's concept is bit weird! Does a 14 year old girl or boy play with toys? battery toys! Nevertheless, it may be good for the market released within. If we can have some insights on Costa Rica Audience, what trigger them, what incite them to call for action; we may understand better this creative.

Guest's picture

le mostré este anuncio a muchas personas y la mayoria (como el 90%) no lo entendieron así que creo que está mal ejecutado

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