Panasonic Evolta: Caesar

So much power in your toys can be contagious

Advertising Agency: Publimark Lowe, Costa Rica
General Creative Director: Javier Zeledón
Creative Director / Art Director: Franklin Guevara
Copywriter: Javier Zeledón
Photographer: Juan Kaliva
Additional credits: Ileana Herrera, Ingrid Cordero
Published: September 2009


mikeelrapido's picture
1929 pencils

Little Cesar, but why? :)


Guest's picture

the idea is relation. please explain the idea....bad idea of the world

opposite of u's picture
opposite of u
301 pencils


gon_enelcamino's picture
838 pencils


thenewguy's picture
127 pencils

Lol, this should give hope to all of the soon-to-be creatives out there. Sometimes poor work can make you money! Beautifully done. Made me want to read the tagline (considering I had no ieda how little Caesar would relate to a battery). And upon doing so, I still have NO idea. Truth is, young creatives, sometimes it just doesn't work at all.

Guest's picture

Maybe I'm just narrow minded, but the idea of "batteries plus toys" tends to always equal "vibrators" in my eyes..

Inappropriate for children.

Guest's picture

He has toys bith battery powerful batteries so he feels powerfull as well!

Guest's picture

U guys are narrow-minded, it doesn’t take a genius to know that consistent playing with a toy keeps you in that mood even when you aint playing with one. So the boy obviously plays with a cesar toy and thanks to the good battery he plays on and on and while taking shower his creative mind keeps him in that scenario.

Wordnerd's picture
6660 pencils

"So much power in your toys can be contagious" actually, no it can't.

i hate when they rape a line until it fits a weak idea. btw. i'm missing the little hitler in this.

Guest's picture

BAD BAD BAD BAD BAD... Truchazo malisimo

Guest's picture

U guys its simple and clear so much power in your toys can be contagious ... he got just as powerful as his toys by becoming Ceasor

Log in or register to post comments