Panasonic Evolta: Caesar
So much power in your toys can be contagious
Advertising Agency: Publimark Lowe, Costa Rica
General Creative Director: Javier Zeledón
Creative Director / Art Director: Franklin Guevara
Copywriter: Javier Zeledón
Photographer: Juan Kaliva
Additional credits: Ileana Herrera, Ingrid Cordero
Published: September 2009
11 Comments
Little Cesar, but why? :)
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the idea is bad...no relation. please explain the idea....bad idea of the world
pointless
stupid
Lol, this should give hope to all of the soon-to-be creatives out there. Sometimes poor work can make you money! Beautifully done. Made me want to read the tagline (considering I had no ieda how little Caesar would relate to a battery). And upon doing so, I still have NO idea. Truth is, young creatives, sometimes it just doesn't work at all.
Maybe I'm just narrow minded, but the idea of "batteries plus toys" tends to always equal "vibrators" in my eyes..
Inappropriate for children.
He has toys bith battery powerful batteries so he feels powerfull as well!
U guys are narrow-minded, it doesn’t take a genius to know that consistent playing with a toy keeps you in that mood even when you aint playing with one. So the boy obviously plays with a cesar toy and thanks to the good battery he plays on and on and while taking shower his creative mind keeps him in that scenario.
"So much power in your toys can be contagious" actually, no it can't.
i hate when they rape a line until it fits a weak idea. btw. i'm missing the little hitler in this.
BAD BAD BAD BAD BAD... Truchazo malisimo
U guys its simple and clear so much power in your toys can be contagious ... he got just as powerful as his toys by becoming Ceasor