Panasonic Evolta: Caesar

So much power in your toys can be contagious

Advertising Agency: Publimark Lowe, Costa Rica
General Creative Director: Javier Zeledón
Creative Director / Art Director: Franklin Guevara
Copywriter: Javier Zeledón
Photographer: Juan Kaliva
Additional credits: Ileana Herrera, Ingrid Cordero
Published: September 2009

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11 comments

mikeelrapido's picture
mikeelrapido
1929 pencils

Little Cesar, but why? :)

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Guest's picture
Guest

the idea is bad...no relation. please explain the idea....bad idea of the world

opposite of u's picture
opposite of u
301 pencils

pointless

gon_enelcamino's picture
gon_enelcamino
838 pencils

stupid

thenewguy's picture
thenewguy
127 pencils

Lol, this should give hope to all of the soon-to-be creatives out there. Sometimes poor work can make you money! Beautifully done. Made me want to read the tagline (considering I had no ieda how little Caesar would relate to a battery). And upon doing so, I still have NO idea. Truth is, young creatives, sometimes it just doesn't work at all.

Guest's picture
Guest

Maybe I'm just narrow minded, but the idea of "batteries plus toys" tends to always equal "vibrators" in my eyes..

Inappropriate for children.

Guest's picture
Guest

He has toys bith battery powerful batteries so he feels powerfull as well!

Guest's picture
Guest

U guys are narrow-minded, it doesn’t take a genius to know that consistent playing with a toy keeps you in that mood even when you aint playing with one. So the boy obviously plays with a cesar toy and thanks to the good battery he plays on and on and while taking shower his creative mind keeps him in that scenario.

Wordnerd's picture
Wordnerd
6662 pencils

"So much power in your toys can be contagious" actually, no it can't.

i hate when they rape a line until it fits a weak idea. btw. i'm missing the little hitler in this.

Guest's picture
Guest

BAD BAD BAD BAD BAD... Truchazo malisimo

Guest's picture
Guest

U guys its simple and clear so much power in your toys can be contagious ... he got just as powerful as his toys by becoming Ceasor

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