Panasonic DVD Theatre Systems: Panda bear
Wires are under extinction.
DVD Theater Panasonic. Now Wireless.
Advertising Agency: Fisher America, Sao Paulo, Brazil
Creative Director: Flavio Casarotti
Art Director: Daniel Poletto
Copywriter: Rodrigo Senra
Photographer: Alexandre Catan
5 comments
Wires are under extintion.
The line doesn't sound right to me.
http://www.picturejockey.com
http://www.picturejockey.com
You're right. "Wires are an endangered species" would have been better but still awkward.
I agree with the other folks. Assuming it read something more like "Wires are about to become extinct!", so we can move on from the copy discussion, the concept itself is pretty creative. They could have used a few connectors to help make a clearer connection to home theater wiring (vs any other type of wiring that might have black and white wires).
Jeff
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Un poco cruel, me gusta el arte, la idea ok
Banking on a serious issue like this shows the brand in very poor light! If anything its our responsibility to help not use a social issue to our advantage!