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Panasonic DVD Theatre Systems: Monkey
Wires are under extinction.
DVD Theater Panasonic. Now Wireless.
Advertising Agency: Fisher America, Sao Paulo, Brazil
Creative Director: Flavio Casarotti
Art Director: Daniel Poletto
Copywriter: Rodrigo Senra
Photographer: Alexandre Catan
Comments
Hard Luck trying to communicate!
This one doesn't come across as clearly as the Panda ad from the same campaign. I can't tell if that is a monkey or an anorexic lion, but more importantly, those do not look like home theater system wires. It looks more like phone wiring or electrical wiring. When you combine that with the very small copy and product picture, it's hard to draw the right connection (no pun intended).
Jeff
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TopCreatives, the premier online community for creative pros.
Nice Production
love it!
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