Panasonic DVD Theater: Ka-pow
Panasonic DVD Theater. The sound of movies has never been so sophisticated.
Advertising Agency: Fischer America, São Paulo, Brazil
Creative Directors: Flavio Casarotti, Pedro Capeletti
Art Director: Silvio Medeiros
Copywriter: Thiago Carvalho
Published: January 2008
10 Comments
ivan wasn't there an ad with the same thing?
yep, types make a difference...we know
http://adsoftheworld.com/media/print/fontasy_de_hiroshima
http://adsoftheworld.com/media/print/achyutpalavcalligraphy_com_bastard
the concept has been used several times already
don t think its good, but i also dont think thats the same concept... actualy, very diferent...
if it is, no one is allowed to play with typography anymore...
Boring.
definitely eye catching, BUT i recall once going for an interview with an agency and the CD told me "never, NEVER have an exclamation point in your headline." And I've stuck to that to this day. When you start playing with type and then throw in an exclamation point, it starts messing with the reader's eye and makes it more difficult to read. Just an observation.
Im sorry, I dont see "sophisticated" there. I see outdated.
BUMP.
Reminds me of NYC subway tiles.
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I saw a subliminal ad executive once, but only for a second.
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I have thousands of pencils and $1.50 so I'm off to Starbucks
Panasonic DVD Theater. The sound of movies has never been so Celtic!
Jiah Sisco
www.mediadrink.com
Don't like the concept. Don't like the presentation.
I agree. Is outdated, not sophisticated.