Panasonic DVD Theater: Ka-pow

Panasonic DVD Theater. The sound of movies has never been so sophisticated.

Advertising Agency: Fischer America, São Paulo, Brazil
Creative Directors: Flavio Casarotti, Pedro Capeletti
Art Director: Silvio Medeiros
Copywriter: Thiago Carvalho
Published: January 2008

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10 comments

wkanaan's picture
wkanaan
483 pencils

ivan wasn't there an ad with the same thing?

anastacia's picture
anastacia

yep, types make a difference...we know
http://adsoftheworld.com/media/print/fontasy_de_hiroshima
http://adsoftheworld.com/media/print/achyutpalavcalligraphy_com_bastard
the concept has been used several times already

elgrecones's picture
elgrecones
323 pencils

don t think its good, but i also dont think thats the same concept... actualy, very diferent...

if it is, no one is allowed to play with typography anymore...

Toro's picture
Toro
1007 pencils

Boring.

inkfromthepen's picture
inkfromthepen
147 pencils

definitely eye catching, BUT i recall once going for an interview with an agency and the CD told me "never, NEVER have an exclamation point in your headline." And I've stuck to that to this day. When you start playing with type and then throw in an exclamation point, it starts messing with the reader's eye and makes it more difficult to read. Just an observation.

juliangray's picture
juliangray
987 pencils

Im sorry, I dont see "sophisticated" there. I see outdated.

rebelscum's picture
rebelscum
2114 pencils

BUMP.

Reminds me of NYC subway tiles.
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I saw a subliminal ad executive once, but only for a second.

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I have thousands of pencils and $1.50 so I'm off to Starbucks

jiahsisco's picture
jiahsisco
246 pencils

Panasonic DVD Theater. The sound of movies has never been so Celtic!

FlyingDogs's picture
FlyingDogs
968 pencils

Don't like the concept. Don't like the presentation.

Stewart's picture
Stewart
67 pencils

I agree. Is outdated, not sophisticated.

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