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Drop-proof

Published/Aired: 
August 2010
7641
Description: 

Print advertisment created by The Campaign Palace, Australia for Panasonic, within the category: Electronics, Technology.

Lumix FT2 — Water-proof. Drop-proof. Frost-proof.
Panasonic

Advertising Agency: The Campaign Palace, Sydney, Australia
Creative Director: Cameron Hoelter
Art Directors: John Koay, Matt Swinburne
Copywriters: Matt Swinburne, John Koay
Account managers: Mel Gill, Mark Leadercramer

Comments (10)

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Highest Rated

Anonymous Author's picture
Anonymous Author
Activity Score 1541

Fingers look very oddly spaced.

Write a wise saying and your name will live forever – Anonymous.

http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth

TommyO's picture
TommyO
Activity Score 1866

Very nice. Good focus on the product, nice visualization of the benefits... Like.

Sushi lover's picture
Sushi lover
Activity Score 907

doesn't look like it is dropping

Dream needs to be big!

TommyO's picture
TommyO
Activity Score 1866

Notice the fingers above. How about now? :-)

Guest's picture
Guest

is it your fingers Mister T?

Guest's picture
Guest

@Sushi lover, and note the strap flying upward as it would if it were dropping. :-)

Anonymous Author's picture
Anonymous Author
Activity Score 1541

Fingers look very oddly spaced.

Write a wise saying and your name will live forever – Anonymous.

http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth

Guest's picture
Guest

the string wouldn't go that straight up if dropped from the level where we see the hand (fingers). Hence, looks fake.

sandipkayal's picture
sandipkayal
Activity Score 270

wow...

a CREATIVE drop

rdjgadget's picture
rdjgadget
Activity Score 125

i would have preffered the fingers slightly more visible myself... but i like.

Holla at your boi!!!!!

IRONWORKS's picture
IRONWORKS
Activity Score 222

Nice idea and it strong enough to do without the fingers.

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