Panasonic Digital Voice Recorders: Snake
It's better if you listen to it. Panasonic Digital voice recorders.
Panasonic ideas for life.
Agency: Loweporta, Chile
Executive Creative Director: Kiko Carcavilla
Creative directors: Mario Coloma, Rafael Saits.
Copywriter: Sebastián Salainas
Art director: Chino Andrade
16 comments
Interesting Art Direction.
Otherwise, it's not grabbing me.
Rzzz Crzzz Rzzzz?
>>>> That's not an ad. THIS is an ad.
Ok, if I dont listen to a snake, it will bite me.
Doesn`t make sense for a voice recorder.
Nice art.
Thumbs Down.
Ok, if I dont listen the snake, it will bite me, BUT if you have a panasonic recorder you can tape your death... this product is great... jajajaja (now Seriously this ad have a big lack of logic)
Art Direction - Excellent. I think I should broadcast it to the whole world. Let me just see if there's more proofreading to be done on The Diary of Linda Lovelace, the Kedah version.
I dont think Adam & Eve will listen to it this time.
Gentlemen.
Check out the rest of the campaign.
I think that will help.
(It helped me.)
>>>> That's not an ad. THIS is an ad.
you need a lot of help to understand everything...
If, by the word 'you', you mean you... then yes, you do need a lot of help. ;)
"It's Mabo. It's land rights. It's the VIBE, your honour!"
>>>> That's not an ad. THIS is an ad.
I have no idea what this means. Help.
The art directión's pretty over the top isn't it, NFA?
Plus the wording and typography is really weird too, don't you think?
Now, check that tagline again.
It's better if you ...... to it.
Warmer?
>>>> That's not an ad. THIS is an ad.
crazy ad
good art director X lazy copywritter.
Art Direction on this is class!
I like the idea too actually.
Yep, I like this one all round.
www.aaasmith.blogspot.com
Good campaign. But here in Brazil a radio spot was made with the same idea. A man spoke "Figaro"'s lyrics without the melody. It sounded like shit. And than the signature "Melody is everything" for a radio producer.
Speaking of radio...
this is also clever in terms of the 'zig when they zag' media strategy.
A print ad for a "better if you listen" message.
Great call, Planners!
Coool.
>>>> That's not an ad. THIS is an ad.
Excelente campaña muy buena sobre todo por que la direccion de arte es super interesante, casi como una propuesta nueva, me parece novedoso y sobre todo es una campaña "amable" osea da gusto verla, ademas el concepto es bueno aunque un poco rebuscado con respecto al producto, creo que el beneficio tangible no se si sea tan importante para el consumidor pero por lo menos a nivel creativo se sale de lo clasico del producto y eso es un punto a favor....muy buena campaña...felicitaciones otra vez....