It's better if you listen to it. Panasonic Digital voice recorders.
Panasonic ideas for life.
Agency: Loweporta, Chile
Executive Creative Director: Kiko Carcavilla
Creative directors: Mario Coloma, Rafael Saits.
Copywriter: Sebastián Salainas
Art director: Chino Andrade
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18 Comments
So, that's what Flippers been telling us all these years.
Lovely little campaign.
I can sleep soundly now.
>>>> That's not an ad. THIS is an ad.
great art direction!
www.pindaro.info
It's refreshing to see this type of art direction, something different and handcrafted.
great art direction but I am not sure about the copy.
Are we all getting hung up on the art here?
'Not sure about the copy'?
Why not? Why have they done it that way?
What about the idea itself?
>>>> That's not an ad. THIS is an ad.
I like this one, make me laugh, but recording can be done with any voice recorder why I should buy a panasonic? is not telling me any relevant of the product, it tapes only that.
Because Panasonic just made you laugh.
Because you like this Panasonic idea.
Because who will you think of when you want a digital recorder?
Shall I wrap it for you, sir?
>>>> That's not an ad. THIS is an ad.
I’ll think in Sony, great art direction no complains, still I don’t buy any device because the brand makes me laugh. So the client says… HOOO I see… is funny…. people will go crazy and buy my product. What´s your field anyway? Is financial because clearly you don’t know a shit about advertising.
Back off adstrike, Rog made a very valid point and he didn't need to be rude to make it. Unlike you.
Agree. I sense high amounts of aggression ^^
Vive La Aducation!
Owe you one, Hangman! ;)
"It's Mabo. It's land rights. It's the VIBE, your honour!"
>>>> That's not an ad. THIS is an ad.
No worries, maybe you can talk to Minum for me about his, um backdoor shenanigans with teenage girls. Seen his post on that Harley ad? Jesus Christ, I'm not touching that one.
On it. ;)
"It's Mabo. It's land rights. It's the VIBE, your honour!"
>>>> That's not an ad. THIS is an ad.
This is a great looking campaign with an okay idea.
Guys, can noone see the turkish flag in this picture?
I think it's surreptitious advertising for tourism in here ... ^^
Vive La Aducation!
Excelente campaña muy buena sobre todo por que la direccion de arte es super interesante, casi como una propuesta nueva, me parece novedoso y sobre todo es una campaña "amable" osea da gusto verla, ademas el concepto es bueno aunque un poco rebuscado con respecto al producto, creo que el beneficio tangible no se si sea tan importante para el consumidor pero por lo menos an ivel creativo se sale de lo clasico del producto y eso es un punto a favor....muy buena campaña...felicitaciones otra vez....
i guess a unique art direction is sufficient enough, as a matter of fact, adding great copy or even great idea to this will just mess it up, it is excellent the way it is like that :)
regards_______________________
http://shut.elmota.com
Yeah, that's the art-aspect of advertising.
Me gusta mucho :D
Vive La Aducation!