Panasonic: Chicken

Stop spinning your food.
Panasonic flat technology. Microwaves in all directions without the need to rotate.

Advertising Agency: Fischer + Fala, Brazil
Creative Directors: Rafael Merel, Marcelo Fedrizzi, Pedro Cappelleti, Flavio Casarotti
Art Director: Guilherme Rácz
Copywriter: Lucas Casão
Illustrator: Sidnei Victor
Photographer: Diogo Telles

Published: 
March 2010

6 comments

makelogobigger's picture
makelogobigger
470 pencils

again, nice execution. different take on the familiar microwave preposition

gioborde's picture
gioborde
1387 pencils

I wopuld like to see this as a Direct marketing, its not so strong as a print.

GiBo

shortafella's picture
shortafella
1063 pencils

and what is wrong with rotation? stop spinning my food? I ain't doing that. My microwave does that and it does not bother me at all.

Adaddicted's picture
Adaddicted
3435 pencils

Absolutely! It should not rotate while on the table ;-)

withalltherespects

Dzsoi's picture
Dzsoi
8007 pencils

Agree, the ad might be good for the brief, but the brief s*cks.

Viranica's picture
Viranica
230 pencils

awesome!

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