Panasonic 3D TV: Dino

Viera 3D

Advertising Agency: Lobo, Santiago, Chile
Creative Director: Christian Quintana
Art Director: Edison Saravia
Copywriter: Christian Quintana
Illustrator: Ricardo Salamanca
Photographer: Patricio Pescetto
Additional credits: Victor Aguilera, Monica Peralta, Isabel Lobo
Published: July 2010

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45 comments

rehpani's picture
rehpani
312 pencils

jajajajjajaja pobre dinosaurio

CUTIEPIE's picture
CUTIEPIE
347 pencils

hahahaha loveeet XD

Guest's picture
Guest

I like the fundamental idea but it is badly flawed.

Why? Because the furniture and decor is also dated. If you're claiming you're a brand that makes all other brands obsolete and you are cutting edge you're whole ad should reek of high tech.

Guest's picture
Guest

Your coment is very Basic...

GraphicJ's picture
GraphicJ
51 pencils

"I like the fundamental idea but it is badly flawed."
lol... please be quiet and stop trying to seem like you know something.
The ad is obviously great.

andyStock's picture
andyStock
666 pencils

Stupid comment... in actual fact you could say that the room is very cutting edge, as the height of fashion right now is retro gear!

Guest's picture
Guest

"I like the fundamental idea but it is badly flawed. Why? Because the furniture and decor is also dated..."

The use of "dated" (retro) furniture emphasizes the technology being advertised.. works for me.

Guest's picture
Guest

like++

midnightmover's picture
midnightmover
174 pencils

LOL awesome

Guest's picture
Guest

挺好的

A. Ismail's picture
A. Ismail
26 pencils

Haha, I like! The idea is good and overall it's amusing, one of the elements I love in my ads. Presentation-wise however...as much as I appreciate and understand the-picture-speak-for-itself approach, I think it wouldn't hurt to have a witty oneliner tagline in the picture.

petimadmoiselle's picture
petimadmoiselle
127 pencils

Seconded. The people who created it no doubt get it but will everyone else? Copy is always nice.

Guest's picture
Guest

Muy buena dirección de arte!

NONE™'s picture
NONE™
209 pencils

Muy buena dirección de arte!

NONE™

Guest's picture
Guest

Very creative, did require some planning here, the USP for Panasonic is a bit weak though.

Guest's picture
Guest

very narrative

Guest's picture
Guest

WTH it is amazing idea very creative :D and funny

Zze1618's picture
Zze1618
444 pencils

A fresh creative approach and good art direction.

s1bs's picture
s1bs
398 pencils

Nice, v. funny!!

whatthefudge's picture
whatthefudge
1268 pencils

Love the idea, re-he-heally hate the rendering of the room.

Elmārs Ārnieks's picture
Elmārs Ārnieks
840 pencils

ok

Life is a joke. Laugh.

Guest's picture
Guest

very funny

Guest's picture
Guest

great! fresh approach

Guest's picture
Guest

hahahahahahahahahahahah nice.

kagzmainah's picture
kagzmainah
631 pencils

interesting, but is the 3D so good i'd watch it while am standing or from the corner beside the tv? there's no furniture infront of the tv...

Schirone's picture
Schirone
98 pencils

am i the only one thinking that this is just...too simple? but not in good way, in a boring way? i mean.... "things that come out of a screen". that's just what 3d is...

yawmn?!

i'm here because i'm procrastinating

Emanresu's picture
Emanresu
2150 pencils

Salamanca Studios tends to always deliver amazing visuals, but I am with you for the most part. Ads for flat screen TVs have had a visual of someone sitting on a couch and all of the action happens to be pouring out into the room. The presentation for the ads are a step above in my eyes, but the idea is enhanced rather than becoming a new idea of its own.

Good ad nonetheless.

Jupiter's picture
Jupiter
547 pencils

hahaha! cute:-()

commenting just to gather more pencils:-)

Billoughsby's picture
Billoughsby
5091 pencils

Love the narrative.

And for me, the "dated decor" humanizes this, grounds it, makes the joke work. Think about it: If everything in this ad looked like the 24th century, it would be a big so what.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

ofband's picture
ofband
81 pencils

awesome ! execution is perfect

You can do it !

samanfani's picture
samanfani
102 pencils

I`m tired of this idea for promoting tv sets, which is always the same:" something came out of the tv"

cryingmouse's picture
cryingmouse
49 pencils

:))

smile

Jon-Paul Mountford's picture
Jon-Paul Mountford
889 pencils

ha-ha-a-ha.
3d tv adverts are getting through the cliché's at a rate.
still funny though.

divs2's picture
divs2
16 pencils

Nice

screamforicecream's picture
screamforicecream
31 pencils

hahhhaaa.very cooolllll

Guest's picture
Guest

not good. but better.

RyoJiKuB's picture
RyoJiKuB
70 pencils

hahahahahaha
very cool.
i really love it.!!! ^^

Guest's picture
Guest

beyond great!!

the_lizard_king's picture
the_lizard_king
1259 pencils

AWESOME! its a very nice ad!

And then GOD said...
Let there be creativity!!!

gongyang's picture
gongyang
2 pencils

GOOD

幼稚园退休身份,前任巴黎市委书记。

clayology com's picture
clayology com
247 pencils

Nice! Makes me laugh! Very Precise!

Ads u create needs Attention!! http://www.claycardstudio.com

Janae's picture
Janae
385 pencils

nice. i'll never watch a horror movie with glasses!

manumartin5's picture
manumartin5
1202 pencils

this is so cute... I want to buy the TV today

incoming's picture
incoming
107 pencils

WOW. THIS IS SO AWESOME.

punit.rathor's picture
punit.rathor
230 pencils

good try, attractive for consumers!!

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