Panasonic 3D TV: Dino
Viera 3D
Advertising Agency: Lobo, Santiago, Chile
Creative Director: Christian Quintana
Art Director: Edison Saravia
Copywriter: Christian Quintana
Illustrator: Ricardo Salamanca
Photographer: Patricio Pescetto
Additional credits: Victor Aguilera, Monica Peralta, Isabel Lobo
Published: July 2010
44 comments
jajajajjajaja pobre dinosaurio
hahahaha loveeet XD
I like the fundamental idea but it is badly flawed.
Why? Because the furniture and decor is also dated. If you're claiming you're a brand that makes all other brands obsolete and you are cutting edge you're whole ad should reek of high tech.
Your coment is very Basic...
"I like the fundamental idea but it is badly flawed."
lol... please be quiet and stop trying to seem like you know something.
The ad is obviously great.
Stupid comment... in actual fact you could say that the room is very cutting edge, as the height of fashion right now is retro gear!
"I like the fundamental idea but it is badly flawed. Why? Because the furniture and decor is also dated..."
The use of "dated" (retro) furniture emphasizes the technology being advertised.. works for me.
like++
LOL awesome
挺好的
Haha, I like! The idea is good and overall it's amusing, one of the elements I love in my ads. Presentation-wise however...as much as I appreciate and understand the-picture-speak-for-itself approach, I think it wouldn't hurt to have a witty oneliner tagline in the picture.
Seconded. The people who created it no doubt get it but will everyone else? Copy is always nice.
Muy buena dirección de arte!
Muy buena dirección de arte!
NONE™
Very creative, did require some planning here, the USP for Panasonic is a bit weak though.
very narrative
WTH it is amazing idea very creative :D and funny
A fresh creative approach and good art direction.
http://www.ezzeddin.net/P/PrintAds.html
Nice, v. funny!!
Love the idea, re-he-heally hate the rendering of the room.
ok
Life is a joke. Laugh.
very funny
great! fresh approach
hahahahahahahahahahahah nice.
interesting, but is the 3D so good i'd watch it while am standing or from the corner beside the tv? there's no furniture infront of the tv...
am i the only one thinking that this is just...too simple? but not in good way, in a boring way? i mean.... "things that come out of a screen". that's just what 3d is...
yawmn?!
i'm here because i'm procrastinating
Salamanca Studios tends to always deliver amazing visuals, but I am with you for the most part. Ads for flat screen TVs have had a visual of someone sitting on a couch and all of the action happens to be pouring out into the room. The presentation for the ads are a step above in my eyes, but the idea is enhanced rather than becoming a new idea of its own.
Good ad nonetheless.
hahaha! cute:-()
commenting just to gather more pencils:-)
Love the narrative.
And for me, the "dated decor" humanizes this, grounds it, makes the joke work. Think about it: If everything in this ad looked like the 24th century, it would be a big so what.
"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett
awesome ! execution is perfect
You can do it !
I`m tired of this idea for promoting tv sets, which is always the same:" something came out of the tv"
:))
smile
ha-ha-a-ha.
3d tv adverts are getting through the cliché's at a rate.
still funny though.
www.jpmountford.com
Nice
hahhhaaa.very cooolllll
not good. but better.
hahahahahaha
very cool.
i really love it.!!! ^^
beyond great!!
AWESOME! its a very nice ad!
And then GOD said...
Let there be creativity!!!
GOOD
幼稚园退休身份，前任巴黎市委书记。
Nice! Makes me laugh! Very Precise!
Ads u create needs Attention!! http://www.claycardstudio.com
nice. i'll never watch a horror movie with glasses!
http://jana-eger.com/illustration.html
this is so cute... I want to buy the TV today
WOW. THIS IS SO AWESOME.