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Published/Aired: 
April 2011
Description: 

It's in your hands

Advertising Agency: AlmapBBDO, São Paulo, Brazil
Creative Directors: Marcello Serpa, Luiz Sanches
Art Directors: André Nassar, André Gola
Copywriters: Rynaldo Gondim, Marco Gianelli
Illustrators: André Nassar, Janara Lopes / Estudiorama
Photographer: Hugo Treu

Comments (11)

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Highest Rated

Enguia's picture
Enguia
Activity Score 15

it's very cool!

Ensamblador's picture
Ensamblador
Activity Score 239

Loved it.

jackblack's picture
jackblack
Activity Score 2350

Not horrible.

ace85le's picture
ace85le
Activity Score 3939

Love the penned logo. But what's with all the ball-pointed pen illustrated ads recently?

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Geimima's picture
Geimima
Activity Score 824

lovely

life is a playground

Hassan Raju's picture
Hassan Raju
Activity Score 27

simple, well communicating and not boring....like it!

bhuvneshwar.chd's picture
bhuvneshwar.chd
Activity Score 989

like your artistic skills.

in all front,

like in composition, art, execution & advertising.

good going.

"If you are irritated by every rub, how will you be polished?"
— Rumi

bakamono's picture
bakamono
Activity Score 1002

Really? I have seen people do actual pen art, should have used that instead of this half baked idea.

because therefore it is

Bob.C's picture
Bob.C
Activity Score 1161

Like the subtle copy on the pen - the rest so-so

NataliaLima's picture
NataliaLima
Activity Score 1380

Awesome copy, beautifully applied.

fala fulani's picture
fala fulani
Activity Score 254

Feels like a bic ad. It could have been a nice bic ad actually.

Enguia's picture
Enguia
Activity Score 15

it's very cool!

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