Panamericana School of Art and Design: Nail

How far does your creativity go?

Advertising Agency: AlmapBBDO, São Paulo, Brazil
Creative Director: Luiz Sanches
Art Director: André Gola
Copywriter: Pernil

Related videos by Shutterstock

15 comments

Hiperion's picture
Hiperion
3138 pencils

it´s done, and much better

pierrelastname's picture
pierrelastname
2869 pencils

just because Almap BBDO did it is good??? no, I don't agree.

mikeelrapido's picture
mikeelrapido
1929 pencils

Who said something like this??

<---------------SexInAds------------------>

http://www.facebook.com/sexinads
http://sexinads.tumblr.com

Appolonia's picture
Appolonia
298 pencils

I LIKE IT :)

rolling.stone's picture
rolling.stone
2740 pencils

great

-------------------------------------------------------------------

~ Quite obviously, I have gathered no moss ! ~

Corbeen's picture
Corbeen
1070 pencils

ITS DONE ITS DONE ITS DONE!

hufflepoff's picture
hufflepoff
430 pencils

Quite cool, Just a little bit bland

beingofageoldgrace's picture
beingofageoldgrace
335 pencils

same like last year for cannes...lame

Schirone's picture
Schirone
98 pencils

if it's been done before, don't shout "ITS DONE ITS DONE ITS DONE!"
just acknowledge us all by quoting it with a link. otherwise just shut up. this is not a race, it's a place where we can all share things.

by the way, i like it. it's simple and engaging.

i'm here because i'm procrastinating

Dzsoi's picture
Dzsoi
5269 pencils

These are called creativity tests, invented decades ago. Would you consider a copied page from an IQ test with the line "we are looking for intelligence" as a good ad? It may work, but it's definitely not creative advertising.

And here is your link:
http://en.wikipedia.org/wiki/Ellis_Paul_Torrance

Torrance Tests of Creative Thinking (TTCT) - a part of that was a task (in 1966!!!):

"...It was originally designed as a nonverbal test of ideational fluency and flexibility, then modified in a such a way as to stress originality and elaboration. Two printed forms are used in the test. In one form, the subject is confronted with a page of forty two circles and asked to sketch objects or pictures which have circles as a major part. In the alternate form, squares are used instead of circles."

Here you can see visuals: http://www.coe.uga.edu/torrance/TTCT_PPT/TTCT%20Current.ppt (from page 18)

They should have referred to him at least...

Corbeen's picture
Corbeen
1070 pencils

I cant find the link, i will post it weh n i will.

Corbeen's picture
Corbeen
1070 pencils

ok here are some links first from a british school (animated gif) and second from the same school

http://www.rsc-northwest.ac.uk/acl/eMagArchive/RSCeMag0809/June09Singl...

http://www.coloribus.com/adsarchive/prints/panamericana-school-of-art-...

i saw this 2 years ago i think.. the british one. and there is another russian one I can not find.

The only things is that brasil made the campaign out of it. and now again. ?

Spider's picture
Spider
289 pencils

Is this a follow up campaign for the award winning that Alma did for the same school? It´s still nice!

terryads's picture
terryads
91 pencils

More of the same

theanc's picture
theanc
2778 pencils

And here we go again. The next Weru.

Post new comment

Thank you for commenting. Please do not spam, be elaborate, respectful and helpful.
Log in or register to post comments