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Published/Aired: 
May 2010
Description: 

Print advertisment created by BBDO, Brazil for Panamericana School of Art and Design, within the category: Education.

How far does your creativity go?

Advertising Agency: AlmapBBDO, São Paulo, Brazil
Creative Director: Luiz Sanches
Art Director: André Gola
Copywriter: Pernil

Comments (15)

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Highest Rated

theanc's picture
theanc
Activity Score 2783

And here we go again. The next Weru.

Hiperion's picture
Hiperion
Activity Score 3138

it´s done, and much better

pierrelastname's picture
pierrelastname
Activity Score 2869

just because Almap BBDO did it is good??? no, I don't agree.

mikeelrapido's picture
mikeelrapido
Activity Score 1929

Who said something like this??

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Appolonia's picture
Appolonia
Activity Score 298

I LIKE IT :)

rolling.stone's picture
rolling.stone
Activity Score 2741

great

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~ Quite obviously, I have gathered no moss ! ~

Corbeen's picture
Corbeen
Activity Score 1093

ITS DONE ITS DONE ITS DONE!

hufflepoff's picture
hufflepoff
Activity Score 430

Quite cool, Just a little bit bland

beingofageoldgrace's picture
beingofageoldgrace
Activity Score 353

same like last year for cannes...lame

Schirone's picture
Schirone
Activity Score 98

if it's been done before, don't shout "ITS DONE ITS DONE ITS DONE!"
just acknowledge us all by quoting it with a link. otherwise just shut up. this is not a race, it's a place where we can all share things.

by the way, i like it. it's simple and engaging.

i'm here because i'm procrastinating

Dzsoi's picture
Dzsoi
Activity Score 8456

These are called creativity tests, invented decades ago. Would you consider a copied page from an IQ test with the line "we are looking for intelligence" as a good ad? It may work, but it's definitely not creative advertising.

And here is your link:
http://en.wikipedia.org/wiki/Ellis_Paul_Torrance

Torrance Tests of Creative Thinking (TTCT) - a part of that was a task (in 1966!!!):

"...It was originally designed as a nonverbal test of ideational fluency and flexibility, then modified in a such a way as to stress originality and elaboration. Two printed forms are used in the test. In one form, the subject is confronted with a page of forty two circles and asked to sketch objects or pictures which have circles as a major part. In the alternate form, squares are used instead of circles."

Here you can see visuals: http://www.coe.uga.edu/torrance/TTCT_PPT/TTCT%20Current.ppt (from page 18)

They should have referred to him at least...

Corbeen's picture
Corbeen
Activity Score 1093

I cant find the link, i will post it weh n i will.

Corbeen's picture
Corbeen
Activity Score 1093

ok here are some links first from a british school (animated gif) and second from the same school

http://www.rsc-northwest.ac.uk/acl/eMagArchive/RSCeMag0809/June09Singl...

http://www.coloribus.com/adsarchive/prints/panamericana-school-of-art-...

i saw this 2 years ago i think.. the british one. and there is another russian one I can not find.

The only things is that brasil made the campaign out of it. and now again. ?

Spider's picture
Spider
Activity Score 301

Is this a follow up campaign for the award winning that Alma did for the same school? It´s still nice!

terryads's picture
terryads
Activity Score 104

More of the same

theanc's picture
theanc
Activity Score 2783

And here we go again. The next Weru.

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