Panamericana School of Art and Design: Dot

How far does your creativity go?

Advertising Agency: AlmapBBDO, São Paulo, Brazil
Creative Director: Luiz Sanches
Art Director: André Gola
Copywriter: Pernil

8 comments

pierrelastname's picture
pierrelastname
2869 pencils

just because Almap BBDO did it is good??? no, I don't agree.

rolling.stone's picture
rolling.stone
2740 pencils

hatsoff

very stretchable idea

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~ Quite obviously, I have gathered no moss ! ~

raavigeorgian's picture
raavigeorgian
2444 pencils

fresh ideas...

Dzsoi's picture
Dzsoi
6440 pencils

These are existing creativity tests, used in psychology for a long time. How fresh is that?

capywriter's picture
capywriter
5511 pencils

I prefer the interactive billboard

Molecule's picture
Molecule
437 pencils

who cares if its used in psychology. Advertising borrows from everything else and applies to something new. This works great for an art & design school. good job!

Dzsoi's picture
Dzsoi
6440 pencils

Dude, they didn't "apply these to something new". They have used the very same test without any modifications and used for the very same reason: to measure / challenge non-verbal creativity. This is a typical example of no-brain stealing. A math homework on an ad is perfect for a high school too, just not creative, not even a bit, that's all.

Guest's picture
Guest

very nice

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