31 comments

miko1aj's picture
miko1aj
3098 pencils

whoa. Massive. Simplicity brought to that point where you even do not know the brand. Why? Idea is great, but logo on this pills is so gentle…

jazarah's picture
jazarah
1262 pencils

amazing one, really liked it, but I guess they should add the logo

Chough's picture
Chough
147 pencils

Depends on the media, and I'm going to sound like a client… but I agree with miko. Think it needs a packshot bottom right!

alvinpck's picture
alvinpck
1467 pencils

Overdosed with panadols. I only need one or two.

...
http://alvinpck.deviantart.com/

Ravages's picture
Ravages
842 pencils

Great idea. I really do think this is a super idea. And execution wise too, I think it is spot on. But I am not sure this will win any award. But I could be (and want to be proved) wrong.

Chris's picture
Chris
1987 pencils

the sos thing been done to death, but this is quite nice.

talay's picture
talay
266 pencils

very nice concept amd I agree with the packshot thing... but still working

sold's picture
sold
3219 pencils

need a packshot, yes.
and about people that just dont know morse code?
i got it just thanks to the title "Panadol: SOS".

Eightball's picture
Eightball
200 pencils

don't know any morse codes. so I don't get it.
As Chough said. Depends on the media.

jawtok's picture
jawtok
183 pencils

Yip I also agree with the above; very nice concept (for those who know morse codes) and needs to have a packshot. Very good otherwise.

Ariatán's picture
Ariatán
66 pencils

mmmmm, i have my doubts...is intelligent, but is effective? people understand it?

teenie's picture
teenie
1894 pencils

My thoughts exactly. It's a fantastic idea--but will people get it? It's almost too clever by half. Creatives will drool over it, but the consumer may just shrug their shoulders. A packshot and a small tagline may be necessary.

juliangray's picture
juliangray
987 pencils

I get the sos, but i dont know what panadol does. So i dont get the idea.

JediByKnight's picture
JediByKnight
184 pencils

branding is really really weak. thank god for the titles. just for that, i'd bomb this one.

Zeus's picture
Zeus
912 pencils

CLEVER

Olafski001's picture
Olafski001
1193 pencils

very very very good concept for award judges!

monicamexico's picture
monicamexico
830 pencils

SOS. So what? What are you selling? SOS dishwashing pads?

Monjet's picture
Monjet
174 pencils

Why SOS? What's the emergency?

loader's picture
loader
1141 pencils

when you're in pain, panadol saves you.
like it.

gmint7's picture
gmint7
2685 pencils

:::J:::
brilliant i think..
im realli worried about the general consumer getting that morse code..

will this be too intellectual?

:::J:::

gmint7's picture
gmint7
2685 pencils

:::J:::

hold a sec..

What? there's a copywriter????

:::J:::

Zed's picture
Zed
178 pencils

Ofcourse there is a copywriter... SOS is a word ;-)
and by the way copywriters make concepts also as a part of their job.

gmint7's picture
gmint7
2685 pencils

:::J:::

lol
yes. thats right
i was just kidding.. :D
copywriters are fun to poke with sometimes :P

:::J:::

vurtomatic's picture
vurtomatic
364 pencils

Nice but
can't see shit
Disco bickies
have better stamps.

Garg0yle's picture
Garg0yle
144 pencils

If you were to remove the ad title 'sos', 95% of the people viewing the ad would just not get it... so in effect it has been made only keeping in mind the award jury.

But nevertheless the idea is great.

capywriter's picture
capywriter
5511 pencils

Indeed... count me in with the 95% not getting it without a title. In fact I think also award judges should look at it like that... 'what if we didn't have an explaining title?' They should...

johon's picture
johon
6 pencils

genius!

Delfondo's picture
Delfondo
86 pencils

LA IDEA ES QUE UN CONSUMIDOR ENTIENDA ESTO???
ESTAMOS JODIDOS::

Misstree's picture
Misstree
425 pencils

hmmm...y do u need a packshot when the tabs have panadol written over them?

.............................

Not all who wander are lost.

R. Rinaldi's picture
R. Rinaldi
686 pencils

No

Calibarak's picture
Calibarak
302 pencils

Bravo

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