Panadol: Museum guard

Advertising Agency: Grey Group, Singapore
Chief Creative Officer: Ali Shabaz
Copywriter: Joseph Cheong
Art Directors: Ang Sheng Jin, Raymond Chan
Account Directors: Tom Evans, Liza Kan, Michelle You
Photographer: Teo Chai Guan
Illustrator: Christopher Wong

6 comments

Wordnerd's picture
Wordnerd
6662 pencils

these little stories are really nice. but is it just me or is there a big mistake in this product placement? panadol seems to resembles the headache instead of the relief.

jinfan102's picture
jinfan102
160 pencils

That is so true! When I first looked at the ad, I was attracted by the headless tiny body. Then I saw the pill, I kept thinking:"is this supposed to be the relief or the cause?" Super confusing.

Glut's picture
Glut
3947 pencils

clen nice art, not so sure about the idea

ace85le's picture
ace85le
3939 pencils

Flawed concept.

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dean viii's picture
dean viii
1676 pencils

Student work. Like 1st qtr.

Bob.C's picture
Bob.C
1135 pencils

With everyone else on this - wrong placement. The cute art is ok but without the oddly placed tab. I would have worked better with just a normal ultra stressed looking head then a single line of copy referring to Panadol (with the tab used as the word Panadol)

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