Panadol: Museum guard

Advertising Agency: Grey Group, Singapore
Chief Creative Officer: Ali Shabaz
Copywriter: Joseph Cheong
Art Directors: Ang Sheng Jin, Raymond Chan
Account Directors: Tom Evans, Liza Kan, Michelle You
Photographer: Teo Chai Guan
Illustrator: Christopher Wong

July 2011


Wordnerd's picture
6692 pencils

these little stories are really nice. but is it just me or is there a big mistake in this product placement? panadol seems to resembles the headache instead of the relief.

jinfan102's picture
160 pencils

That is so true! When I first looked at the ad, I was attracted by the headless tiny body. Then I saw the pill, I kept thinking:"is this supposed to be the relief or the cause?" Super confusing.

Glut's picture
3937 pencils

clen nice art, not so sure about the idea

ace85le's picture
3939 pencils

Flawed concept.


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dean viii's picture
dean viii
1686 pencils

Student work. Like 1st qtr.

Bob.C's picture
1161 pencils

With everyone else on this - wrong placement. The cute art is ok but without the oddly placed tab. I would have worked better with just a normal ultra stressed looking head then a single line of copy referring to Panadol (with the tab used as the word Panadol)

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