43 comments

tamer samy's picture
tamer samy
683 pencils

Wow

bhavin1970's picture
bhavin1970
7 pencils
ivan's picture
ivan

Love this one too. :)

Ivan Raszl, admin of AotW

bhavin1970's picture
bhavin1970
7 pencils

I created my version of ads in 2003. I was in Bahrain with Saatchi.

_inkpact's picture
_inkpact
84 pencils

much better, bhavin.
goes further...

Ney Frances's picture
Ney Frances
660 pencils

wowuch! boooring

is there life before death?

Joe76's picture
Joe76
772 pencils

economist = headache ? :p

addyhoch10's picture
addyhoch10
2592 pencils

the colours are just right, it sort of implies that panadol is the opposite of headaches (as the inverted the packaging colours). and red is probably the best way to symbolise headaches. plus it has this red cross look.
i really like it, i think the pill could even be a little bit smaller.

Desi's picture
Desi
1052 pencils

no guys, it is a foolproof ad. u have headache, have panadol. only people in advertising could connect this with economist, though even hong kong bank uses red, so maybe this is finance = headache.

kre8's picture
kre8
989 pencils

er, this has nothing to do with economist.
is it amateur hour today?

kre8's picture
kre8
989 pencils

i meant the ad, not desi.

Desi's picture
Desi
1052 pencils

BTW, i am just being sarcstic...

copycomoelcopi's picture
copycomoelcopi
822 pencils

are they trying to say that "headache" ends with panadol?

ivan's picture
ivan

Yes, I love it.

Ivan Raszl, admin of AotW

Ney Frances's picture
Ney Frances
660 pencils

the idea is strong but maybe if the word headache was bigger so it could start at the left side of the page, the message would be easier to understand, don´t you think! Or maybe if the word HEADACHE had the medicine in the place of the E!

is there life before death?

ivan's picture
ivan

I think in print the pill will be big enough. It is not so clear on the web until you zoom in.

Ivan Raszl, admin of AotW

Ney Frances's picture
Ney Frances
660 pencils

the problem is not the size, is not understand that the pill puts a final dot in the ache! Before you said i did not figure it out!

is there life before death?

Stigset's picture
Stigset
1456 pencils

headache full stop. (headache.)

pratz's picture
pratz
49 pencils

I have seen a women's sanitary product ad which is similar. Still i think it will get the message across.

Global Cheese's picture
Global Cheese
80 pencils

Global Cheese

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kalpesh78's picture
kalpesh78
2580 pencils

the lower patch with the logo was not needed. Clean Panadol with the tablet with fullstop.

ideas....30 minutes nahi toh free.

LAZ's picture
LAZ
288 pencils

i would have liked it better, if the packshot itself was the period.

Just an idea :)

LAZ's picture
LAZ
288 pencils

ok ok. in "orginal size" i saw the pill... disregard my last post ;)

rainman's picture
rainman
267 pencils

I thought Economist right away but I'm not sure that was the intention.

Wonderbra did a great parody of the Economist ads.

sold's picture
sold
3219 pencils
Mo's picture
Mo
648 pencils

quite a nice idea.

justpassingby's picture
justpassingby
1368 pencils

do you think it would have been better if you had the whole page written: HEADACHE, HEADACHE, HEADACHE, HEADACHE, HEADACHE, HEADACHE, HEADACHE, HEADACHE, HEADACHE, HEADACHE.

A comma between each and then the fullstop at the bottom end?

slim's picture
slim
1047 pencils

Love it. Could you do without the packshot, seeing as the tablet already has 'panadol' written on it?

Rog's picture
Rog
6094 pencils

Agreed, Slimbo

>>>> That's not an ad. THIS is an ad.

JPWrites's picture
JPWrites
238 pencils

Like this, it's supposed to offend your senses like a headache: big splash of red, brash typeface - and the panadol is full stop for headaches (or full point if you're American). Okay it's pretty simple, but for that it stands out.

Rog's picture
Rog
6094 pencils

I thought it was for picky art directors and/or typographers...
"...that extra bold full stop is driving me insane!"

>>>> That's not an ad. THIS is an ad.

thelastword's picture
thelastword
14 pencils

Excuse me gentleman,

This was done long back in India. Perhaps two years back. For a brand called Saridon. I'm afraid if technology has given way to lots of copycats.

ruchika's picture
ruchika
28 pencils

Very Very Very Nice and Very Very Very Very Nice!

mrtalented's picture
mrtalented
2175 pencils

if imprint on the tablet says Panadol, then the pack is not needed. and this ad will be much more simple.

gabsterhamster's picture
gabsterhamster
8 pencils

full stops have been overused, don't u think?

Doberman's picture
Doberman
48 pencils

I don´t know about other regions, but, in Brazil, exists an expression that says exactly this.
Simple and real.

MindDrift's picture
MindDrift
1119 pencils

Very Creative.
Yet I'm trying to guess what the Photographer "Ali Al Riffai" had to do with it? I can't see photography.

justpassingby's picture
justpassingby
1368 pencils

probably the pack shot and the pill

inkfromthepen's picture
inkfromthepen
147 pencils

will wnders never cease? this campaign is a rip off of not one but TWO other campaigns - the othe being Aspirin created by BBDO Mexico - http://www.advertolog.com/paedia/prints/2001/12/16/34359/show/

also this same creative copied an ad created by a agency in Chennai for an optician company and submitted it as an original from the agency. very clever and i bet he got a nice fat raise from it to.

disgusting!

Wordnerd's picture
Wordnerd
6662 pencils

Wouldn't "headach." work better?

rags's picture
rags
11 pencils

AWSOME

eldeadevis's picture
eldeadevis
306 pencils

Good and simple, but won´t get too far.

The JACK's picture
The JACK
438 pencils

something like copy of PAIN. (Aspirin) ad.

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