Panadol: Headache
Agency: Memac Ogilvy & Mather, Bahrain
Creative Director: Alan Peevers
Art Director/Copywriter: Rami Doss
Photographer: Ali Al Riffai
Account Managers: Elias Constantine, Tarek Shawki
Agency: Memac Ogilvy & Mather, Bahrain
Creative Director: Alan Peevers
Art Director/Copywriter: Rami Doss
Photographer: Ali Al Riffai
Account Managers: Elias Constantine, Tarek Shawki
43 comments
Wow
TAMER SAMY
www.leapstudios.net
visit this website
http://www.bhavinpatel-artdirector.com/saridon_1.htm
Love this one too. :)
Ivan Raszl, admin of AotW
I created my version of ads in 2003. I was in Bahrain with Saatchi.
much better, bhavin.
goes further...
wowuch! boooring
economist = headache ? :p
the colours are just right, it sort of implies that panadol is the opposite of headaches (as the inverted the packaging colours). and red is probably the best way to symbolise headaches. plus it has this red cross look.
i really like it, i think the pill could even be a little bit smaller.
no guys, it is a foolproof ad. u have headache, have panadol. only people in advertising could connect this with economist, though even hong kong bank uses red, so maybe this is finance = headache.
Desi
www.DesiCreative.com
er, this has nothing to do with economist.
is it amateur hour today?
i meant the ad, not desi.
BTW, i am just being sarcstic...
Desi
www.DesiCreative.com
are they trying to say that "headache" ends with panadol?
Yes, I love it.
Ivan Raszl, admin of AotW
the idea is strong but maybe if the word headache was bigger so it could start at the left side of the page, the message would be easier to understand, don´t you think! Or maybe if the word HEADACHE had the medicine in the place of the E!
I think in print the pill will be big enough. It is not so clear on the web until you zoom in.
Ivan Raszl, admin of AotW
the problem is not the size, is not understand that the pill puts a final dot in the ache! Before you said i did not figure it out!
headache full stop. (headache.)
I have seen a women's sanitary product ad which is similar. Still i think it will get the message across.
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the lower patch with the logo was not needed. Clean Panadol with the tablet with fullstop.
ideas....30 minutes nahi toh free.
i would have liked it better, if the packshot itself was the period.
Just an idea :)
ok ok. in "orginal size" i saw the pill... disregard my last post ;)
I thought Economist right away but I'm not sure that was the intention.
Wonderbra did a great parody of the Economist ads.
allready done 11 years ago, by DPZ Brasil:
http://www.ccsp.com.br/busca/busca.php?t=dor+de+cabe%E7a+febre&SearchA...
quite a nice idea.
do you think it would have been better if you had the whole page written: HEADACHE, HEADACHE, HEADACHE, HEADACHE, HEADACHE, HEADACHE, HEADACHE, HEADACHE, HEADACHE, HEADACHE.
A comma between each and then the fullstop at the bottom end?
Love it. Could you do without the packshot, seeing as the tablet already has 'panadol' written on it?
Agreed, Slimbo
>>>> That's not an ad. THIS is an ad.
Like this, it's supposed to offend your senses like a headache: big splash of red, brash typeface - and the panadol is full stop for headaches (or full point if you're American). Okay it's pretty simple, but for that it stands out.
I thought it was for picky art directors and/or typographers...
"...that extra bold full stop is driving me insane!"
>>>> That's not an ad. THIS is an ad.
Excuse me gentleman,
This was done long back in India. Perhaps two years back. For a brand called Saridon. I'm afraid if technology has given way to lots of copycats.
Very Very Very Nice and Very Very Very Very Nice!
if imprint on the tablet says Panadol, then the pack is not needed. and this ad will be much more simple.
full stops have been overused, don't u think?
I don´t know about other regions, but, in Brazil, exists an expression that says exactly this.
Simple and real.
Very Creative.
Yet I'm trying to guess what the Photographer "Ali Al Riffai" had to do with it? I can't see photography.
probably the pack shot and the pill
will wnders never cease? this campaign is a rip off of not one but TWO other campaigns - the othe being Aspirin created by BBDO Mexico - http://www.advertolog.com/paedia/prints/2001/12/16/34359/show/
also this same creative copied an ad created by a agency in Chennai for an optician company and submitted it as an original from the agency. very clever and i bet he got a nice fat raise from it to.
disgusting!
Wouldn't "headach." work better?
AWSOME
Good and simple, but won´t get too far.
something like copy of PAIN. (Aspirin) ad.