21 comments

PeteHH's picture
PeteHH
202 pencils

Not really on target, but still somehow funny.

jennywhx's picture
jennywhx
1142 pencils

haha, cool & funny.

popdistortion's picture
popdistortion
1594 pencils

Something everybody can relate to. Good stuff.

adprem's picture
adprem
10 pencils

it's OK.

salamandos's picture
salamandos
1947 pencils

relevance zero

hugen's picture
hugen
6 pencils

why is a so simple photo photoshopped?!

mariayya's picture
mariayya
150 pencils

i really don´t get it! when i loose my sense of taste is this product going to make it come back?

bknowlden's picture
bknowlden
3647 pencils

The idea is that you need that much of the condiment to taste it. I don't really think you need the box of salt etc. sitting next to the food at all. It forces it a bit much.
--
brandon

www.the12poundpackage.com

addyhoch10's picture
addyhoch10
2592 pencils

yeah, it doesn't need the salt packaging.

btw, nice cliff jumping pic brandon! looks fun

slim's picture
slim
1047 pencils

I reckon you do need the salt next to it. Otherwise, we'd all be sitting here going 'wtf is that big mountain of white in the middle of the soup?' and suggesting ways to make it clearer.

The salt should stay.

salamandos's picture
salamandos
1947 pencils

btw. brandon, i dig your 12poundpackage-site, nice idea

slimseni's picture
slimseni
85 pencils

do cold and flu take away your sense of taste?

ellehcimeo's picture
ellehcimeo
3522 pencils

When you have a cold/flu generally you are stuffed up. Which means you probably can't taste anything if you can't smell it. Sooo, you over salt your food while sick so you can try and taste the food. Generally, I don't care that I can't taste my food when I'm sick, I'm too busy being sick to notice. I would rather be sold on the fast acting medication, rather than the benefit of being able to taste food.

braindrain's picture
braindrain
240 pencils

And that's the train of logic these ads expect a casual reader to follow? I think you hit the nail on the head. If I've got a cold, or worse, the flu, my sense of taste is the last thing on my mind (if it crosses my mind at all). This is creative for creative's sake. A giant stretch, to say the least.

kre8's picture
kre8
989 pencils

this campaign is garbage.
harsh, i know. but probably fair.

walkingbuddha's picture
walkingbuddha
188 pencils

I like the strategy but think the execution is a little too overdone... I think people would get it if it was toned back a tad.

Could also work better without the salt/sugar/mustard packs.

-------------
http://www.benpearce.net

wewin's picture
wewin
4 pencils

good

fifthbullet's picture
fifthbullet
188 pencils

think the line should change to something like

"When you have lost your mind"

:P

ChuckNorris's picture
ChuckNorris
834 pencils

Are the things flying or siting on a very very white table?

I like the idea, but the execution could have been much better.

JediByKnight's picture
JediByKnight
184 pencils

very nice. my girlfriend loses her tastebuds every time she gets a cold, so i completely enjoyed this one.

Capitalist's picture
Capitalist
132 pencils

Insight!Insight!Insight! I dig this campaign, i have to say - the execution can be done better.

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