Panadol: Britney

Advertising Agency: Grey Beijing, China
Creative Directors: Chee Guan Yue, Adrian Zhu
Art Director: Johnnie Tey
Copywriter: Albion Li
Illustrators: Johnnie Tey
Published: September 2008

3 comments

tirthomitro's picture
tirthomitro
2764 pencils

thanks for the copy. there is no indication, otherwise, to help understand a fraction of the fact that britney's spearing others with cold and flu!
gawd, what s#*t!

they showed me a picture & i laughed
dignity has never been photographed

qd's picture
qd
20 pencils

in other words, it's wrong to create an image that leads you to read the copy before you figure out what it means?

i think the visual does well to set up the idea of people operating in different circles that are all connected. i think it works.

DJVassallo's picture
DJVassallo
243 pencils

maybe Chinese are getting too conceptual, but the only thing I get from this is the way flu may pass from one celebrity to another.... or that Britney is a headache herself?

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