Agency Network: 
September 2008

Print advertisment created by Grey, China for Panadol, within the category: Pharmaceutical.

Advertising Agency: Grey Beijing, China
Creative Directors: Chee Guan Yue, Adrian Zhu
Art Director: Johnnie Tey
Copywriter: Albion Li
Illustrators: Johnnie Tey

Comments (3)

Log in or register to post comments
tirthomitro's picture
Activity Score 2758

thanks for the copy. there is no indication, otherwise, to help understand a fraction of the fact that britney's spearing others with cold and flu!
gawd, what s#*t!

they showed me a picture & i laughed
dignity has never been photographed

qd's picture
Activity Score 20

in other words, it's wrong to create an image that leads you to read the copy before you figure out what it means?

i think the visual does well to set up the idea of people operating in different circles that are all connected. i think it works.

DJVassallo's picture
Activity Score 243

maybe Chinese are getting too conceptual, but the only thing I get from this is the way flu may pass from one celebrity to another.... or that Britney is a headache herself?