Pampers: Overnight Dryness

Effective nappies means a better night's sleep for your baby. A print campaign to show that your baby will sleep dry and uninterrupted with Pampers – so their dreams won't have to end abruptly.

Advertising Agency: BBR Saatchi & Saatchi Tel Aviv, Israel
Chief creative officer: Yoram Levi
Creative director: Ben Sever
Art director: Yuval Zuckerman
Copywriters: Idan Regev
Account director: Idit Zuckerman
Supervisor: Nir Federbush
Account executive: Mimi Cohen
VP planning: David Kosmin
Planner: Guy Gordon
Published: February 2010