Pampers: Mom, 1

Art Director / Copywriter: Irunika Bandara


mercedes's picture
181 pencils

This is not even an ad. This is incomplete without a line.

And if you guys think 'hey, the title explains it anyway', think again, when was the last time (or even the first time, for that matter) you ever saw an ad in a magazine/ newspaper with a TITLE???

mobyzero's picture
23 pencils

Would've worked better for baby food, or is it just me?

butterfly_roars's picture
14 pencils

Hey Mercedes... am sorry... you don't get it because probably you are not a mom. Or not a woman. Any mom will get this with or without the title. They are the target. And so, like all good advertising, this ad works for the target.

mercedes's picture
181 pencils

Don't you think the TG (moms) can always mistake it for a product extension by the brand??? Unless, of course, they see the TITLE of the ad.

Paul R. Byrne's picture
Paul R. Byrne
19 pencils

Very subtle...but I like it. Might come across quicker if it was more obvious this is natural light.

your mom's picture
your mom
737 pencils

ok ad for me son

Don't argue with your mom!

Log in or register to post comments